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# Rollercoaster Pathways
Workac and ZhuBO Redesign Hooted Qiang Eib Road

By Meghan Young | Published 2010-01-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hooted-qiang-eib-road
References: [fubiz.net](http://www.fubiz.net/2010/01/22/hua-qiang-bei-road/) & [work.ac](http://work.ac)

Talk about sprucing up a place! If this design for the Hooted Qiang EIB Road in Shenzhen, China is actually considered and constructed, it would be an incredible attraction, don’t you agree?

Designed by [WORKac](https://www.trendhunter.com/trends/studios-workac-and-ignacio-urquiza-architects) and [ZhuBO](https://www.trendhunter.com/trends/shenzhen-natural-history), they were invited by the city to revamp this section of the Hooted Qiang EIB Road. A dynamic design to say the very least, it will create [quite a shopping experience](https://www.trendhunter.com/trends/capitamall-skyview). Check out the gallery above to see what I mean.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Dynamic Design:** Disruptive innovation opportunity lies in creating interactive and engaging experiences through dynamic designs.
- **Revamping Roadways:** Opportunity for disruptive innovation by reimagining and transforming road infrastructure into attractive and functional spaces.
- **Shopping Experience Enhancement:** Disruptive innovation opportunity in enhancing traditional shopping experiences through innovative design concepts.

### Sectors Adopting This

- **Urban Planning:** Disruptive innovation opportunities in urban planning arise from rethinking the design and utilization of roadways.
- **Architecture:** Opportunity for disruptive innovation in architecture through the integration of interactive elements in public spaces.
- **Retail:** Innovative approaches to retail design offer disruptive innovation opportunities for enhancing customer experiences and driving sales.

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