# Military-Honoring Sports Apparel The NBA's 'Hoops for Troops' Campaign Features Patriotic T-Shirts By Christopher Magsambol | Published 2015-11-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hoops-for-troops References: [usatoday](http://www.usatoday.com/story/sports/nba/2015/11/03/hoops-for-troops-nba/75059358/) & [store.nba](http://store.nba.com/Hoops_for_Troops) The [NBA](https://www.trendhunter.com/trends/game-7-apparel) will honor past and current members of the military in its 'Hoops for Troops' campaign. The week leading up to Veteran's Day represents a time for the league to honor soldiers and military personnel through a series of events, projects, and charity involvement. To coincide with the event, the NBA has released a series of team-specific t-shirts that stylize each team's logo in red, white and blue. These redesigned tees are a great way of supporting your favorite team, as well as acknowledging the sacrifice and hard work that the US military has done and continues to do. A portion of the sales from the Hoops for Troops campaign will go to the [United Services Organizations](https://www.trendhunter.com/trends/smooth-salute) ([USO](https://www.trendhunter.com/trends/dunkin-donated)), a group that helps military veterans and their families. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Military-honoring Apparel:** There is an opportunity to expand beyond sports apparel to other industries, such as fashion and consumer goods. - **Patriotic Merchandise:** Other sports leagues and entertainment industries can also capitalize on patriotism to create products that honor military service members. - **Social Responsibility Campaigns:** There is an opportunity for companies to partner with charitable organizations and create products that support important social causes, while also attracting customers. ### Where This Applies - **Sports Apparel:** Sports apparel companies can create collections that honor military service members and donate a portion of sales to charitable organizations. - **Fashion:** Fashion brands can incorporate patriotic designs into their products and donate a portion of profits to organizations that support military service members. - **Consumer Goods:** Companies in the consumer goods industry can create limited edition products with patriotic designs and donate a portion of sales to military support organizations. ## Related on Trend Hunter - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Autism-Supporting Athletics Brands](https://www.trendhunter.com/trends/nba-nike-autism-awareness.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Social Good Restaurant Campaigns](https://www.trendhunter.com/trends/folds-of-honor.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md) - [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md)