# Eccentric Basketball Editorials The Hoop Dreams F***** Young! Exclusive Exudes Street Swagger By Jana Pijak | Published 2012-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hoop-dreams-f-young References: [fuckingyoung.es](http://fuckingyoung.es/justin-rock-hoop-dreams/) & [paoloazarraga](http://www.paoloazarraga.com/) The Hoop Dreams' F***** Young! exclusive editorial stars Justin Rock. The fresh face is captured by photographer Paolo Azarraga and outfitted by stylist Bobby Bowen who dresses him in a slew of sporty menswear looks. Rock plays an athletic role in the photoshoot, showing off his [street basketball skills](https://www.trendhunter.com/trends/draftkings-artist-series) as he poses on gritty urban streets. The model sports the latest in edgy streetwear looks from labels inluding Robert Geller, American and Jeremy Scott for [Adidas](https://www.trendhunter.com/trends/skylrk-x-adidas) among many others. From graphic star-adorned tees to [angel wing sneakers](https://www.trendhunter.com/trends/basketball-sneaker-1), the Hoop Dreams' F***** Young! exclusive editorial epitomizes urbanite swagger. The effortlessly cool fashion story is eclectically edgy, staying far from the traditional and instead embracing an unconventional style aesthetic that is reigning the streets. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Street Basketball Fashion:** The crossover between streetwear and sportswear offers opportunities for disruptive innovation in urban fashion. - **Athletic Modeling:** The trend towards featuring models with sports skills creates new opportunities for authentically engaging content. - **Unconventional Style Aesthetic:** The embrace of unconventional styles presents opportunities for fashion designers to create bold and daring garments for the daring on the streets. ### Who This Affects Most - **Sportswear Fashion:** Fashion designers can use street basketball fashion as inspiration for innovative sportswear collections that bridge fashion and athleticism. - **Photography and Modeling:** The demand for athletic models and unconventional styles create opportunities for photographers and models to diversify their portfolios. - **Streetwear Fashion:** The trend towards unconventional style aesthetics presents opportunities for streetwear designers to create bold and daring garments for their consumer base. ## Related on Trend Hunter - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md)