# Luxury Game Controllers This Fancy Hoon Video Game Controller Offers Classy Console Gaming By Jordan M | Published 2011-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hoon-video-game-controller References: [engadget](http://www.engadget.com/2011/02/02/luxury-game-controller-is-hand-assembled-in-paris-overkill-ever/) & [hoon.fr](http://www.hoon.fr/#/news) Whoever said video gaming couldn't be classy hadn't yet come across this luxurious handmade Hoon [video game controller](https://www.trendhunter.com/trends/sony-game-controller). The fancy gadget features some unusually high-class touches for gaming, such as a lacquered oak wood joystick, ostrich leather and Sanwa electronic components. The Hoon Video game controller is the result of a partnership between the leather brand and [luxury video game company](https://www.trendhunter.com/trends/steelseries-arctis-nova-elite) Neo Legend. The awesome controller goes on sale on February 18th. **Implications** - In the last few years, the entertainment industry and [Hollywood](https://www.trendhunter.com/trends/whatshouldiwatchai) have placed their biggest financial hopes on movies that feature a video game, comic book, or cartoon look, partially because of the built-in audience potential on each property. A company can capitalize on this by investing in expensive products targeted at the most fervent of these consumers, who feel "exclusive" and "special" when buying these goods. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Luxury Gaming Accessories:** Opportunity to develop high-end gaming peripherals with luxurious materials and craftsmanship to cater to affluent gamers. - **Collaborations Between Luxury Brands and Video Game Companies:** Potential for partnerships between upscale brands and video game companies to create unique, premium gaming products that attract a luxury-seeking audience. - **Blurring the Line Between Gaming and Luxury:** Disruptive opportunity to merge the worlds of luxury and gaming by incorporating upscale materials and design into gaming experiences, appealing to those seeking a sophisticated gaming lifestyle. ### Who This Affects Most - **Gaming Accessories:** Advancement in technology and design in gaming accessories, such as controllers, keyboards, and headsets, to provide a more premium and immersive gaming experience. - **Luxury Goods:** Expanding the luxury goods market by introducing high-end products and collaborations that cater to affluent consumers who are passionate about gaming. - **Entertainment and Gaming:** Exploring the intersection of entertainment and gaming, creating opportunities for luxury brands to tap into the gaming industry, enhancing the overall gaming experience. ## Related on Trend Hunter - [Gamer-Designed Custom Controllers](https://www.trendhunter.com/trends/dream-controller.md) - [Industrial Video Game Controllers](https://www.trendhunter.com/trends/nothing-gamepad-1.md) - [Racing Wheel-Inspired Joysticks](https://www.trendhunter.com/trends/john-varvatos-joystick.md) - [Ergonomic Customization Gaming Controllers](https://www.trendhunter.com/trends/customizable-gaming-controller.md) - [Low-Poly Game Controllers](https://www.trendhunter.com/trends/alpakka-controller.md) - [Gilded Gradient Gaming Controllers](https://www.trendhunter.com/trends/xbox-wireless-controller-gold-shadow.md) - [High-Fashion Video Game Consoles](https://www.trendhunter.com/trends/balenciaga-snake-game.md) - [Branded Automotive Gaming Controllers](https://www.trendhunter.com/trends/ferrari-nintendo-steering-wheel.md) - [Retro Platforming Game Controllers](https://www.trendhunter.com/trends/crkd-gex-trilogy-neo-s-controller.md)