# YouTube Star Collaborations 'Hooking Up' Lonely Girl 15, Michael Buckly, Nalts, Mr. Sa By Ayman | Published 2008-10-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hooking-up-youtube References: [trendhunter](http://www.trendhunter.com/ayman) & [hookingupshow](http://www.hookingupshow.com) So what do you get when you put [YouTube](https://www.trendhunter.com/trends/what-the-truff) stars such as Lonely Girl 15, Michael Buckly from What The Buck, Nalts and Mr. Safety in a show together? They all hook up! *Hooking Up* is a new [college web series](https://www.trendhunter.com/trends/tiktoks-campus-verification) starring some of YouTube’s most famous and viral ‘celebrities’. Available for free on [YouTube](http://www.youtube.com/user/hookingup), the show takes place in the fictitious Bask University, a private, coeducational university with 6,000 full time undergraduates, 2,000 graduate students, and a top notch football team, the Hippos. Bask University has the motto, “Doers of the word, not hearers only.” Will the combined power of all these [viral stars](https://www.trendhunter.com/trends/varsity-influencer-teams) translate into huge numbers like their individual videos? As the show just started in October, we’ll have to wait and see. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Youtube Star Collaborations:** YouTube stars collaborating in web series opens opportunities for more online celebrity collaborations. - **Viral Celebrities in Web Series:** More web series will arise featuring popular viral content creators as actors. - **Online Video as Entertainment Medium:** Web series prove the increasing popularity of online videos as entertainment and marketing medium. ### Sectors Adopting This - **Digital Media:** The rise of video content as an entertainment medium creates opportunities for digital media companies to enter the market. - **Social Media:** Social media platforms can benefit from collaborating with viral celebrities to create original content and promote sharing. - **Marketing and Advertising:** Digital advertising can explore collaborations with popular online content creators to create more engaging content for their brands. ## Related on Trend Hunter - [Celebrity Cooking Series](https://www.trendhunter.com/trends/what-the-truff.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Exclusive TikTok Comedy Series](https://www.trendhunter.com/trends/finding-jericho.md) - [Content Creator Tarot Cards](https://www.trendhunter.com/trends/tarot-with-youtube.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Creator-Boosting Platform Features](https://www.trendhunter.com/trends/youtube-hype-feature.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [Inclusive Esports TV Shows](https://www.trendhunter.com/trends/1up.md)