# Training Fishman Ads The Hooked Gourmet Fish & Chips Campaign Focuses on Healthy Seafood By Meghan Young | Published 2012-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hooked-gourmet-fish-chips References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/hooked-fish-chips-hooked/) & [hubgroup.au](http://www.hubgroup.com.au) In today's day and age, it is becoming very important for a company to show that its products and services are as eco-friendly and health-conscious as can be; that is just what the [Hooked Gourmet Fish & Chips](https://www.trendhunter.com/trends/hooked-plantbased-seafood) ad campaign does. It shows Hooked customers that the [seafood used for their renowned meals](https://www.trendhunter.com/trends/beaver-street-fisheries) are primed and ready when cooked up. Conceived and executed by Hub Group, an [ad agency based in Australia](https://www.trendhunter.com/trends/believe-campaign), the Hooked Gourmet Fish & Chips ad campaign features a fishman training as hard as he can so that he can be as healthy as possible. The ads indulge in stereotypical boxer scenes that will stir up vintage images of Sylvester Stallone. The Hooked Gourmet Fish & Chips ad campaign was directed by Paul Findlay and photographed by Hugh Peachey. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Campaigns:** Businesses can capitalize on the trend of showcasing eco-friendliness in their advertising campaigns to attract health-conscious customers. - **Fitness-inspired Advertising:** Advertising campaigns can take inspiration from fitness and training regimens to create engaging and memorable ads that resonate with consumers. - **Stereotypical Imagery:** Incorporating stereotypical imagery in advertising campaigns can evoke nostalgia and familiarity for consumers, making a brand and its products more easily memorable. ### Where This Applies - **Restaurants:** Restaurants can highlight the health-conscious and eco-friendly aspects of their menu offerings through advertising campaigns that feature similar training and fitness imagery. - **Outdoor Gear:** Companies selling outdoor gear can capitalize on the trend of eco-friendliness by showcasing the environmental impact of their products and promoting a healthy and active lifestyle. - **Boxing and Fitness:** Boxing and fitness-related brands can leverage nostalgic and stereotype imagery of boxing training regiment to create effective advertising campaigns. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Ocean-Friendly Plant-Based Seafood](https://www.trendhunter.com/trends/hooked-plantbased-seafood.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Asian Cuisine Seafood Meals](https://www.trendhunter.com/trends/fish-said-fred-oven-ready.md) - [Oversized Frozen Fish Fillets](https://www.trendhunter.com/trends/youngs-chip-shop.md)