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# Sleekly Modernized Brass Hookahs
This Modern Hookah Design Lets You Smoke in Style

By Vasiliki Marapas | Published 2014-02-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hookah-design
References: [mocoloco](http://mocoloco.com/fresh2/2014/02/12/-details-gautier-pelegrin-1.php?utm_content=buffer6b5f8&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) & [zanzotti](http://www.zanzotti.com/?p=293)

Christian Zanzotti's IOOI Hookah design brings a contemporary touch to an old-world apparatus. The Munich-based designer typically busies himself with product, furniture and vehicle design, but he has thought very much outside the box with this latest conception.

The design has been updated with a barrage of modern materials, including polished brass, anodized aluminium and 3D printed accessories, as well as standard automotive fabrication.

The hookah, which is made in Germany, is only for serious smokers: each one is crafted individually upon request. So if you were hoping to casually pick one up on the way home from work, you're out of luck. However, if you are an aforementioned "serious smoker," this sleek piece has a timeless feel that's perfect for any collector.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 24% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Modernized Hookah Design:** Exploring the use of modern materials and fabrication techniques to update traditional hookah designs.
- **Custom Craftsmanship:** Catering to serious smokers by offering individually crafted hookahs upon request.
- **Timeless Collector's Item:** Creating sleek hookah designs that have a timeless feel and appeal to collectors.

### Who This Affects Most

- **Smoking Accessories:** Innovating the design and manufacturing processes of hookahs to meet the demands of modern smokers.
- **Product Design:** Exploring the integration of modern materials and technology into traditional products like hookahs.
- **Luxury Goods:** Creating high-end and customized hookahs that appeal to collectors and serious smokers looking for unique and stylish smoking accessories.

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