# Half-Sized Bathroom Wipes The Hoogee Toilet Paper is More Environmentally Conscious By Meghan Young | Published 2011-08-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hoogee-toilet-paper References: [yankodesign](http://www.yankodesign.com/2011/08/12/half-sized-sheets-of-toilet-paper) & [kimjungwoo](http://www.kimjungwoo.com/) If you are already a fan of those [half-sized sheet paper towel rolls](https://www.trendhunter.com/trends/papaya-reusables), then you will certainly be a fan of the Hoogee Toilet Paper. Although it might be tough at first to be stingy on these particular sheets, the design basically forces us to be more environmentally responsible when it comes to sewage waste. Conceived and designed by Kim Jungwoo, Ahn JoongGeun and Moon Hyunsuk, the Hoogee Toilet Paper may be a simple idea, but it will have a huge impact if made available. (Unless, of course, you use a [bidet](https://www.trendhunter.com/trends/smart-toilets).) Since there are people who don't even use [toilet paper](https://www.trendhunter.com/trends/wholeroll), the Hoogee Toilet Paper doesn't seem so bad at all. In fact, it will simply teach people exactly how much they need to use once they are done with their bathroom business. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Half-sized Sheet Products:** The concept of half-sized sheet products is gaining momentum, providing opportunities for more environmentally conscious products in various industries. - **Eco-friendly Flushable Products:** More sustainable flushable products, such as Hoogee Toilet Paper, are becoming more popular and creating new markets for eco-friendly alternatives to traditional products. - **Reducing Sewage Waste:** With growing concern about sewage waste, innovative products that reduce waste like Hoogee Toilet Paper are becoming essential to address this problem in a sustainable way. ### Where This Applies - **Personal Hygiene Products:** The personal hygiene industry has the opportunity to create more eco-friendly products, such as half-sized sheet toilet paper, to attract environmentally conscious consumers and reduce waste. - **Waste Management:** The waste management industry has the potential to innovate and adapt to new consumer preferences for sustainable products like Hoogee Toilet Paper and other flushable products. - **Paper and Pulp Industry:** With the rise of more environmentally conscious products like Hoogee Toilet Paper, companies in the paper and pulp industry can innovate to create more sustainable products that meet customer demands and reduce waste. ## Related on Trend Hunter - [Toilet Paper Gels](https://www.trendhunter.com/trends/wet-wipe-alternative.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Chemical-Free Toilet Papers](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Absorbent Reusable Paper Towels](https://www.trendhunter.com/trends/reusable-paper-towel.md) - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md)