# Accessorized Cushion Compacts THE FACE SHOP is Helping Consumers Dress Up Its Hoodie Ryan Cosmetic By Laura McQuarrie | Published 2017-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hoodie-ryan References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/11/hoodie-ryan-x-thefaceshop-collaboration.html) & [thefaceshop](https://thefaceshop.ca/en/) As a continuation of its collaborative work with South Korean beauty brand THE FACE SHOP, Kakao Friends launched a fun cosmetic cushion compact that can be dressed up to resemble the Hoodie Ryan character. THE FACE SHOP has previously launched limited-edition collections based on various pop culture characters, but THE FACE SHOP x Hoodie Ryan is entirely dedicated to the Kakao Friends character. The bear-shaped cushion compact can be dressed up with a blue hood and when the cosmetic runs low, it can be replenished with a replacement so that the collectible packaging will not be rendered useless once empty. Some of the other items in the charming THE FACE SHOP x Hoodie Ryan collection include lip products, body lotions and makeup palettes, all of which prominently feature the bear's face. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collectible Beauty Packaging:** Beauty brands can leverage collectible packaging to attract fans and boost sales. - **Character Collaborations:** Collaborating with popular characters can help brands expand their reach to new audiences. - **Replacing Empty Packaging:** Providing replacement inserts for collectible packaging can increase customer loyalty and reduce waste. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty brands can innovate their packaging and collaborations to attract new customers and generate buzz. - **Entertainment and Media:** Characters and brands can collaborate to promote each other and reach new audiences through merchandise and other products. - **Environmental Sustainability:** Providing eco-friendly solutions for collectible packaging, such as replacement inserts, can address concerns about waste and promote customer loyalty. ## Related on Trend Hunter - [Playful Plush Skin Products](https://www.trendhunter.com/trends/tonymoly.md) - [Vintage Grocery-Themed Accessories](https://www.trendhunter.com/trends/kakao-friends-1.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md) - [Multi-Functional Sun Protection Products](https://www.trendhunter.com/trends/spf-cushion.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Korean-Style Cushion Foundations](https://www.trendhunter.com/trends/banila-co.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md)