# Pastry Patterned Sweatshirts The Donut Hoodie Design From ODD Future is Deliciously Devious By Gil Cohen | Published 2013-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hoodie-design References: [think.bigchief.it](http://think.bigchief.it/articles/2013/04/23/odd-future-all-over-donut-hooded/) & [oddfuture](http://www.oddfuture.com/collections/all/products/girls-all-over-donut-print-grey-hoodie) Hip hop style brand ODD Future has released a sweet donut hoodie design that comes in both guy's and girl's styles for delicious fun with fashion. Watch people's mouths water as they crave the stylishly decadent sweatshirts with [sprinkled donuts printed all over them](https://www.trendhunter.com/trends/mister-donut-pokmon). A range of colors keeps the look interesting with a single donut sweatshirt for those who prefer a more toned-down version of the [food fashion](https://www.trendhunter.com/trends/mr-eatwell). The yellow one is the brightest of the bunch with patterned pink-frosted pastries practically popping off the fabric. With no zipper, this hoodie style is a pullover design with a front pouch pocket for a laid-back look that is casual, yet also quite playful and frivolous. This funky donut hoodie design by ODD Future lets people express their love of delicious donuts. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Fashion:** There is an opportunity for fashion brands to create clothing designs that incorporate food motifs, appealing to consumers who want to express their love for food through fashion. - **Fun and Playful Patterns:** Clothing brands can explore the use of whimsical and eye-catching patterns, like donut prints, to cater to consumers looking for playful and lighthearted fashion options. - **Streetwear Influenced by Hip Hop Culture:** Hip hop-inspired fashion brands can continue to create streetwear designs that resonate with consumers who are fans of the genre, offering them a way to express their personal style. ### Where This Applies - **Fashion:** Fashion brands can incorporate food-inspired motifs in their designs, opening up new avenues for creative and unique clothing options. - **Streetwear:** Streetwear brands can tap into the popularity of hip hop culture and create designs that cater to consumers who want to showcase their love for the genre through their clothing. - **Print and Pattern Design:** There is an opportunity for designers and manufacturers specializing in print and pattern design to collaborate with fashion brands in creating whimsical and playful designs like donut prints. ## Related on Trend Hunter - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Cartoony Donut Timepieces](https://www.trendhunter.com/trends/swatch-x-the-simpsons.md)