# Messenger Bag + Instant Pillow Hood Air By mediterranean | Published 2008-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hood-air References: [yankodesign](http://www.yankodesign.com/index.php/2008/07/14/hooded-up/) The **Hood Air** by designer Laura Jaeger takes into account that messengers can feel pretty tired sometimes and need a lil nap. The funky design conveniently transforms from a [messenger bag](https://www.trendhunter.com/trends/mercurius) into a 'travel hood' by unzipping the two halves of the courier bag and securing it with a popper. When you want to [take a nap](https://www.trendhunter.com/trends/resten), simply [blow the hood to inflate it](https://www.trendhunter.com/trends/johannes-faurebrac) and enjoy some head rest. The Hood Air is made from welded polyurethane plastic and high visibility neoprene plastic. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Convertible Bags:** Designing bags that can be transformed into different functional forms opens up opportunities for creating innovative and versatile products. - **Travel Accessories:** The demand for travel-friendly accessories that provide comfort and convenience presents a potential market for innovative solutions like instant pillows. - **Inflatable Designs:** Incorporating inflatable elements into products, like the inflatable hood in the Hood Air bag, can offer unique and customizable features to enhance user experiences. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can explore the creation of convertible bags that combine style with functionality, appealing to consumers seeking multi-purpose items. - **Travel Goods:** The travel goods industry can capitalize on the demand for travel accessories that provide comfort and convenience by developing innovative and portable instant pillow solutions. - **Outdoor and Camping Gear:** Incorporating inflatable designs into outdoor and camping gear can offer lightweight, space-saving solutions that provide added comfort and convenience for adventurers. ## Related on Trend Hunter - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Two-In-One Neck Pillows Chairs](https://www.trendhunter.com/trends/neck-pillow-lounge.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Foldable Air Helmets](https://www.trendhunter.com/trends/the-ventete-ah1.md)