# All-Natural Liquid Exfoliants Honua Skincare Recently Launched the New Hawaiian Beauty Water By Grace Mahas | Published 2019-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/honua-skincare References: [thedetoxmarket](https://www.thedetoxmarket.ca/products/hawaiian-beauty-water?utm_campaign=Seasonal) & [honuaskincare](https://honuaskincare.com/products/hawaiian-beauty-water-4oz-120ml?_pos=1&_sid=6419c538e&_ss=r) More consumers are seeking to avoid harsh chemicals and are opting to purchase organic beauty products -- a need that has prompted the launch of the new skincare company Honua Skincare. The all-natural skincare company recently expanded its product collection with the introduction of the Hawaiin Beauty Water that functions as a [liquid exfoliant](https://www.trendhunter.com/trends/thayers-2-aha-toner). The Hawaiin Beauty Water was created to [gently exfoliate your skin](https://www.trendhunter.com/trends/lotus-refining-toner) and is suitable for all skin types. The organic product features [Papaya Enzymes](https://www.trendhunter.com/trends/fruit-enzyme-scrub), Aloalo (Hawaiian Hibiscus), Willow Bar, and Ko (Hawaiian sugar) and these ingredients work together to give users a glowing complexion without drying out their skin. Consumers can use the product up to five times a day by applying a few pumps of the product onto a cotton pad and wiping it across their face and décolleté. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 38% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Organic Beauty Products:** An increasing number of consumers are seeking organic beauty products that contain all-natural ingredients, which presents an opportunity for disruptive innovation in the skincare industry. - **Liquid Exfoliants:** Liquid exfoliants are becoming more popular among consumers who want a gentler, more natural alternative to traditional exfoliating products, and this trend could pave the way for new innovations in the skincare industry. - **Hawaiian-inspired Skincare:** Honua Skincare's Hawaiian-inspired approach to skincare, which incorporates traditional ingredients like Papaya Enzymes and Hawaiian Hibiscus, could inspire other companies to create products that draw from regional or cultural sources of inspiration. ### Sectors Adopting This - **Skincare:** Honua Skincare is a new company that has responded to consumer demand for all-natural, organic skincare products, and other companies in the skincare industry may want to respond similarly in order to remain competitive. - **Organic Beauty Products:** The growing trend for organic beauty products that use all-natural ingredients has created a need for innovation in the beauty industry, and companies that can meet this demand could find success in the market. - **Sustainable Skincare:** As consumers become increasingly concerned about sustainability and the environmental impact of their purchasing choices, there may be an opportunity for companies to create all-natural skincare products that are also sustainably sourced and produced. ## Related on Trend Hunter - [Marine Algae-Powered Exfoliating Sprays](https://www.trendhunter.com/trends/body-exfoliating-spray.md) - [Youth-Safe Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating-drops.md) - [Gentle Liquid Exfoliants](https://www.trendhunter.com/trends/paulas-choice-liquid-exfoliant.md) - [Plant-Powered Facial Exfoliators](https://www.trendhunter.com/trends/triple-active-exfoliator.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Multi-Acid Skincare Toners](https://www.trendhunter.com/trends/truskin.md) - [Gently Exfoliating Toner Pads](https://www.trendhunter.com/trends/watermelon-toner-pads.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Pineapple-Based Exfoliators](https://www.trendhunter.com/trends/pineapple-peeling-gel.md)