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# Enlightening Supplier-Based Events
Hong Kong Disneyland Resort Unveils a Supplier Diversity Event

By Kanesa D | Published 2024-10-09 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/hong-kong-disneyland-resort
References: [thestandard.hk](http://www.thestandard.com.hk/breaking-news/section/4/220315/Hong-Kong-Disneyland-Resort-hosts-first-Supplier-Diversity-Conference-&-Expo) & [hongkongdisneyland](https://www.hongkongdisneyland.com/?located=true)

![Enlightening Supplier-Based Events](https://cdn.trendhunterstatic.com/thumbs/547/hong-kong-disneyland-resort.jpeg)

[Hong Kong Disneyland Resort](https://www.trendhunter.com/trends/of-course-hong-kong) is investing in small, diverse businesses by hosting its first Supplier Diversity Conference & Expo at the brand's dedicated hotel. With over 700 participants spanning 300 organizations, this event puts inclusivity at the forefront by highlighting businesses from women, ethnic minorities, [individuals with disabilities](https://www.trendhunter.com/trends/accessibility-festival-week), and LGBTQ+ communities. With this event, HKDL aims to expand its [supplier diversity efforts](https://www.trendhunter.com/trends/corporate-diversity-strategies) to help overlooked small businesses thrive and expose them to new audiences.

 “Wherever possible, we strive to include a diverse supplier in our requests for proposal projects to give them a fair and equal opportunity to earn business. This becomes easier as the pool of qualified diverse suppliers grows," said Lesz Banham, chief financial officer of HKDL.

Image Credit: Hong Kong Disneyland Resort

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 30% | Activity: 40% | Freshness: 29%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Supplier Diversity Conferences:** Companies are creating networking events to promote underrepresented small businesses, increasing exposure and collaboration.
- **Inclusive Business Expos:** Industries are hosting expos focused on supplier diversity to give marginalized communities a platform to showcase their offerings.
- **Targeted Supplier Recruitment:** Organizations are intensifying efforts to diversify their supplier base, leading to more equitable business opportunities for minority-owned enterprises.

### Sectors Adopting This

- **Event Planning:** Event planners are specializing in inclusive business expos, emphasizing supplier diversity and networking opportunities.
- **Corporate Diversity Initiatives:** Businesses are launching programs aimed at increasing supplier diversity, providing underrepresented groups with greater economic opportunities.
- **Hospitality Industry:** The hospitality sector is recognizing the value in hosting events that promote diversity and inclusion within their supply chains.

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