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# Diner-Inspired BBQ Restaurants
This Hong Kong BBQ Restaurant is Inspired by an American Diner

By Rebecca Byers | Published 2016-02-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hong-kong-bbq
References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/26/298-nikuya-kitchen-tst-by-studio-c8-hong-kong/)

This [Hong Kong](https://www.trendhunter.com/trends/surf-bar) BBQ restaurant is inspired by the [casual atmosphere of an American diner](https://www.trendhunter.com/trends/pluto-burger-bar). Previously located in Central Hong Kong, 298 Nikuya Kitchen TST was moved to Tsim Sha Tsui in the fall of 2015. The casual dining was features a variety of seating options all with in-table BBQ cooking pots and would be ideal for small groups looking for an exciting experience.

Designed by firm [STUDIO C8](https://www.trendhunter.com/trends/omg-burger-i), the space features a playful tagline "NO BEEF, NO LIFE," written in marquee lights on one wall, while the rest of the space also reflects the contemporary rustic mix of decor. The dining space is divided into three sections, a main room with counter seating, a semi-private dining room and a fully private room.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 75% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Diner-inspired BBQ Restaurants:** Incorporating the casual atmosphere of an American diner with BBQ restaurants presents an opportunity for a unique dining experience.
- **In-table BBQ Cooking Pots:** Implementing in-table BBQ cooking pots allows for an interactive and personalized dining experience
- **Contemporary Rustic Decor:** Utilizing a mix of contemporary and rustic decor in restaurants presents an opportunity for a visually engaging environment.

### Industries Being Reshaped

- **Restaurant:** Restaurants can take advantage of the growing trend of diner-inspired BBQ restaurants to provide a unique and memorable experience for their customers.
- **Hospitality:** Hospitality companies can explore incorporating BBQ dining experiences into their offerings to differentiate and add value to their services.
- **Interior Design:** Design firms can utilize contemporary rustic decor styles in restaurants to create visually unique and memorable environments that meet the preferences of modern consumers.

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