# Symmetrical Honeycomb Stores This New Furniture Store in Brazil Boasts Honeycomb Designs By Farida Helmy | Published 2014-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/honeycomb-design References: [freshome](http://freshome.com/2014/01/12/uncanny-honeycomb-inspired-estar-moveis-store-brazil/) & [superlimao.br](http://www.superlimao.com.br) Brazilian furniture design company Estar Móveis recently opened a new store in São Paolo that pays homage to the sweetest of cribs with its very modern and slick-looking honeycomb design. [SuperLimão Studio](https://www.trendhunter.com/trends/escritrio-da-engenharia) was chosen by Estar Móveis to design the store and give it a contemporary edgy look; the geometric version of a honeycomb was its answer to that -- and it works perfectly. The hexagon-paneled structure is an experimental take on how to aesthetically design curves, and it gives this metallic honeycomb an eerily outer-space vibe -- in a good way. The opaque and semi-translucent hexagons also play a functional role by complementing the store's interior by manipulating the amount of light flowing in at different times of the day. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Geometric Store Designs:** Disruptive innovation opportunity: Explore unique and creative ways to incorporate geometric designs into retail spaces for a modern and sleek look. - **Aesthetic Curved Designs:** Disruptive innovation opportunity: Experiment with unconventional design concepts that combine curves and angles to create visually appealing and futuristic structures. - **Light Manipulation in Interior Design:** Disruptive innovation opportunity: Develop new techniques to manipulate and control the amount of light in retail spaces, enhancing the ambiance and customer experience. ### Sectors Adopting This - **Furniture Design:** Disruptive innovation opportunity: Use honeycomb and geometric patterns to create visually stunning and functional furniture pieces that stand out in the market. - **Retail Design:** Disruptive innovation opportunity: Revolutionize store design by incorporating unique geometric structures that capture customers' attention and provide a memorable shopping experience. - **Interior Design:** Disruptive innovation opportunity: Explore innovative ways to use light manipulation techniques and geometric patterns to transform interior spaces into visually captivating environments. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Discreetly Beautiful Furniture Showrooms](https://www.trendhunter.com/trends/formla.md) - [Honeycomb-Inspired Terracotta Walls](https://www.trendhunter.com/trends/beehive-system.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Dynamic Light-Filled Retail Space](https://www.trendhunter.com/trends/josmo.md)