# Honeycomb Buzzing Boutiques Hermes Opens Remodeled Paris Location to Showcase New Furniture Line By Tracy Wallace | Published 2011-04-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/honeycomb-buzzing-boutiques-hermes-opens-remodeled-paris-location-to-showca References: [dedeceblog](http://www.dedeceblog.com/2010/12/20/22011/) & [lesailes.hermes](http://lesailes.hermes.com/us/en/) After 170 years of [Hermes](https://www.trendhunter.com/trends/herms-1)' original location in Paris the luxury retailer decided to move to a new store at 17 Rue de Sevres in the neighborhood of Germain-des-Pres. The new store which was a mixture of an existing structure and modern natural wood interior was built in order to highlight the retailers first time venture into the furniture market. Hermes has created a space that will show off the company's [new furniture line](https://www.trendhunter.com/trends/formla) that is being launched at Milan Design Week 2011. The captivating new interior makes use of [naturally-colored wood comb-like structures](https://www.trendhunter.com/trends/bottega-venetas) in order work with the boutique's merchandise. Corporate interior designer for Hermes, Pierre-Alexis Dumas worked along with the renovation in order to create an environment that resulted in a pleasing shopping experience for guests; and building that the chic neighborhood residents could be proud of. The greatest task was the melding of the older refined elements of the existing structure along with the stimulating new enhancements. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Retail Remodeling:** Luxury retailers are investing in remodeling their stores to create unique and captivating spaces that enhance the shopping experience. - **Diversification Into Furniture Market:** Luxury retailers are venturing into the furniture market to expand their product offerings and cater to new customer needs and preferences. - **Integration of Natural Wood Interior:** Retailers are incorporating natural wood interior designs in their stores to create a unique and visually appealing atmosphere. ### Who This Affects Most - **Luxury Retail:** The luxury retail industry can leverage the trend of luxury retail remodeling to create exceptional shopping experiences and increase customer engagement. - **Furniture Industry:** The furniture industry can explore opportunities to collaborate with luxury retailers and provide exclusive furniture lines that cater to the affluent market. - **Interior Design:** The interior design industry can capitalize on the trend of integrating natural wood interiors in retail spaces to offer innovative and sustainable design solutions. ## Related on Trend Hunter - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [French Modernism Luxe Retailers](https://www.trendhunter.com/trends/celine-store-2.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Lightweight Outdoor Furniture Stores](https://www.trendhunter.com/trends/outdoor-furniture-store.md)