# Personified Fruit Labels The Honey+Berries Jam Labels Feature Fruit Dressed Up as Honey Bees By Ady Floyd | Published 2016-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honeyberries References: [thedieline](http://www.thedieline.com/blog/2016/2/11/honey-berries) & [medovdom.ru](http://www.medovdom.ru/) Designer Maria Ponomareva created these adorably unique labels for the Honey+Berries line of creamed honey and dried fruits. Each label perfectly reflects the product by using an animated fruit and dressing it up in a honey bee consume. This theme allowed the designer to give each fruit its own personality, which is evident in the character representation. For example, the jar of strawberry honey features a cartoon strawberry dressed in a bee consume jamming out with some retro-styled headphones. By giving each honey its own persona based on flavor, this Honey+Berries packaging attracts consumers to its products with a sense of curiosity. By making each flavor the focal point of the label, the packaging ensures that consumers don't have to search or wonder what exactly the product is. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personified Product Packaging:** Creating product packaging that features animate and personified objects that represent the product, enhancing its visual appeal and creating a unique experience for consumers. - **Customized Brand Personas:** Developing individual personalities and characters for different flavors or variants of a product, allowing brands to create a deeper connection with consumers and stand out in the market. - **Interactive Packaging Design:** Designing packaging that engages consumers through interactive elements such as animations, storytelling, or visual representations, enhancing the overall product experience and driving consumer interest. ### Sectors Adopting This - **Food and Beverage Packaging:** There is a disruptive innovation opportunity for food and beverage brands to create visually appealing and interactive packaging designs that attract and engage consumers, ultimately leading to increased sales. - **Graphic Design and Branding:** In the field of graphic design and branding, there is an opportunity to explore unique and creative approaches to packaging design, such as personifying products, to help brands differentiate themselves in a crowded market. - **Consumer Goods Marketing:** In the consumer goods marketing industry, there is a potential for brands to leverage interactive packaging designs and customized brand personas to create memorable experiences that resonate with consumers and drive brand loyalty. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md)