# Manuka Honey Wines Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead By Laura McQuarrie | Published 2018-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-wine References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/new-zealand-manuka-honey-wine-liqueur.html) & [kiwimanuka](https://www.kiwimanuka.com/) New Zealand's manuka honey is produced by bees that pollinate the native manuka bush, creating one of the most beneficial and sought-after forms of honey in the world—[Kiwi Manuka](https://www.trendhunter.com/trends/kiwi-gold-juice) is now offering a honey wine that offers a unique way for consumers to enjoy the taste of the honey. Kiwi Manuka's Mānuka Honey Wine boasts elegant packaging that shows off the vibrant honey color of the product with a simple black, white and gold label that references the beauty of the manuka flower in nature. Kiwi Manuka also offers a [Mānuka Honey Liqueur](https://www.trendhunter.com/trends/hard-honey-liqueur) that also shares the distinctive taste and texture of honey. The limited-edition products are sold in elegant boxes along with drinking glasses, which makes the sets perfect for gifting. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Manuka Honey Beverages:** Expanding the potential of manuka honey in beverages, offering benefits to health-conscious consumers. - **Luxury Alcohol Packaging:** Innovative packaging design can be an effective way to increase consumption of high-end alcoholic beverages. - **Honey-based Spirits and Liqueurs:** Creating an alternative category of Distilled Spirits with drinks that retain the flavor of honey, representing a novel concept for bars and nightclubs. ### Industries Being Reshaped - **Alcohol and Wine:** Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets. - **Food and Beverage:** Expanding the concept of natural ingredients in food and drinks through an increase in demand for manuka honey-based products. - **Hospitality and Tourism:** Innovative packaging can influence the value perception of drinks and encourage tourism to specific destinations. ## Related on Trend Hunter - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [High-Grade Honey Launches](https://www.trendhunter.com/trends/highmgo-manuka-honey.md) - [Honey-Infused Gins](https://www.trendhunter.com/trends/honey-infused-gin.md) - [Immune-Supporting Mānuka Honey](https://www.trendhunter.com/trends/bioactive-blends.md) - [Zesty Honey Immunity Vitamins](https://www.trendhunter.com/trends/citrus-manuka-honey-immunity.md) - [Sparkling Mead Cans](https://www.trendhunter.com/trends/hive-mind-sparkling-mead.md) - [Single-Serve Manuka Honey Packets](https://www.trendhunter.com/trends/manuka-honeys.md) - [Wellness-Focused Honey Launches](https://www.trendhunter.com/trends/comvita.md) - [Medical-Grade Honey Skincare](https://www.trendhunter.com/trends/aunu.md)