# Honey-Sweetened Gummies Rbel Bee's Gummies Feature Saffron Honey & Blue Oyster Mushroom By Laura McQuarrie | Published 2023-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-sweetened-gummies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23828-spotlight-on-startups-at-sweets-and-snacks-expo) & [rbelbeesweets](https://rbelbeesweets.com/products/mix-it-up)  Rbel Bee makes [honey-sweetened gummies](https://www.trendhunter.com/trends/hive-mind-honeyade) and doesn't mince words when it comes to stating "honey is better than sugar." The brand's gummies are offered in vibrant fruit flavors like Poma Punch with Mexican vanilla, saffron honey and pomegranate, as well as Wild Child Cherry, which is uniquely enhanced with honey, [sour cherry and blue oyster mushroom](https://www.trendhunter.com/trends/plant-people-mushroom-gummies). Rbel Bee will be one of the emerging snack and candy brands pitching to a panel of retailers at the 2023 Sweets & Snacks Expo. The vilification of sugar in recent years has led to a significant shift in consumer demand for [naturally sweetened confectionery products](https://www.trendhunter.com/trends/wild-thingz). As health consciousness and awareness of the negative effects of excessive sugar consumption have increased, consumers are actively seeking alternatives that offer a healthier indulgence. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 63% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Naturally Sweetened Confectionery:** The rising demand for naturally sweetened confectionery products provides an opportunity for brands to innovate and introduce new products like honey-sweetened gummies. - **Functional Ingredients in Confectionery:** Incorporating functional ingredients like blue oyster mushroom into confectionery products provides an opportunity for brands to tap into the growing demand for health and wellness products. - **Alternative Sweeteners for Snacks:** The increasing awareness of the negative effects of excessive sugar consumption presents an opportunity for brands to experiment with alternative sweeteners like honey and appeal to health-conscious consumers. ### Industries Being Reshaped - **Confectionery Industry:** Incorporating naturally sweetened and functional ingredients in confectionery products can help brands differentiate and appeal to health-conscious consumers. - **Snack Industry:** Using alternative sweeteners like honey in snacks presents an opportunity for brands to offer healthier indulgence options and tap into the growing demand for health and wellness products. - **Food Retail Industry:** Retailers can capitalize on the trend of naturally sweetened and functional ingredients in confectionery and snack products by stocking and promoting these innovative products in their stores. ## Related on Trend Hunter - [Liquid Honey-Based Gummies](https://www.trendhunter.com/trends/honeygum.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Functional Low-Sugar Candies](https://www.trendhunter.com/trends/oomph-sweets-chews.md) - [Monk Fruit Gummy Candies](https://www.trendhunter.com/trends/healthy-hippo.md) - [Better-for-You Tropical Gummies](https://www.trendhunter.com/trends/sour-stars.md) - [Low-Sugar Prebiotic Gummies](https://www.trendhunter.com/trends/prebiotic-gummies.md) - [Honey-Infused Gummy Supplements](https://www.trendhunter.com/trends/country-life-honey-gummies.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Globally Inspired Sour Gummies](https://www.trendhunter.com/trends/better-sour.md)