# Honey Roasted Chestnut Chips Fairfields Farm Will Sell Its Honey Roasted Chestnut & Sage Flavor By Katherine Pendrill | Published 2026-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-roasted-chestnut-sage References: [scottishgrocer](https://scottishgrocer.co.uk/2026/08/05/fairfields-farm-brings-back-popular-christmas-crisps/)  Fairfields Farm is preparing for the 2026 Christmas season by announcing the return of its popular [Honey Roasted Chestnut & Sage flavor chips](https://www.trendhunter.com/trends/turkey-stuffing-chips). Following a successful debut last holiday season, the Honey Roasted Chestnut & Sage flavors will once again be available as a [seasonal offering](https://www.trendhunter.com/trends/seasonal-assortment). The unique chips combine the warm and nutty flavor of roasted chestnuts, along with the sweetness of honey and the herbaceous notes of sage. The result is a salty-sweet and [festive flavor](https://www.trendhunter.com/trends/holiday-popcorn) that's perfect for holiday gatherings. As Robert Strathern, Co-Founder at Fairfields Farm, explains, "There’s something magical about creating a flavour like this and seeing how much people love it, so we’re delighted to be bringing it back for another Christmas season.” Fairfields Farm’s limited-edition Honey Roasted Chestnut & Sage chips will be available from September onwards from selected retailers and wholesaler depots. Image Credit: Fairfields Farm ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 19% | Activity: 36% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Snack Drops:** Limited-edition holiday flavors create recurring anticipation, giving snack brands room to build scarcity-led product calendars around cultural moments. - **Savory Festive Flavors:** Traditional Christmas ingredients are migrating into everyday snack formats, opening space for premium comfort-driven products beyond desserts and meals. - **Sweet-salty Herb Pairings:** Layered combinations such as honey, chestnut, and sage reflect consumer interest in more complex flavor profiles within familiar packaged snacks. ### Who This Affects Most - **Packaged Snacks:** Seasonal flavor innovation can help chip and crisp makers refresh mature product lines while attracting shoppers seeking novelty. - **Grocery Retail:** Holiday-exclusive products offer retailers differentiated shelf stories that support impulse purchases and festive basket building. - **Food Wholesale:** Early seasonal launches give wholesalers an opportunity to supply limited-run products that match retailer demand for timely, high-margin assortments. ## Related on Trend Hunter - [Vegan-Friendly Seafood Chips](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps.md) - [Snack Chip Easter Eggs](https://www.trendhunter.com/trends/temprd-x-fairfield-farm.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Barbecue Cooking Snack Chips](https://www.trendhunter.com/trends/cajun-barbecue-crisps.md) - [Revamped Vegan Snack Chips](https://www.trendhunter.com/trends/fairfields-farm-crisps.md) - [Low-Calorie Lentil Chips](https://www.trendhunter.com/trends/lentil-lites.md) - [Turkey-Flavored Snack Chips](https://www.trendhunter.com/trends/snack-chips.md) - [Airline-Only Snack Chip Flavors](https://www.trendhunter.com/trends/fairfield-farms.md) - [Roast Dinner Snack Chips](https://www.trendhunter.com/trends/roast-rib-of-beef-crisps.md)