# Honey-Sweetened Sparkling Waters Sky High Farm Honey Pop is Lightly Sweetened and Flavored By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-pop References: [bevnet](https://www.bevnet.com/news/2023/sky-high-farms-fedup-foods-erehwon-team-up-to-launch-gut-friendly-honey-pop) & [skyhighfarmuniverse](https://skyhighfarmuniverse.com/)  Sky High Farm Honey [Pop](https://www.trendhunter.com/trends/hip-pop-soda) is a refreshing new sparkling water beverage that promises to appeal to consumers who prefer natural sweeteners. This lightly sweetened and flavored canned drink gets its unique properties from honey, all the while being a beneficial beverage for the gut thanks to an infusion of probiotics and prebiotics. This new beverage was created with [FedUp Foods](https://www.trendhunter.com/trends/cold-brew-coffee-line), a functional fermented beverage manufacturer that's actively cultivating and supporting regenerative solutions for a more sustainable planet. This gut-friendly sparkling water can be found online, as well as through [Erewhon](https://www.trendhunter.com/trends/kefir-sodas), a high-end grocery store chain that specializes in organic, non-GMO and locally sourced foods. As consumers increasingly seek out healthier beverage options, the popularity of sparkling water products has surged, and there's a growing demand for naturally sweetened beverages as an alternative to traditional soft drinks. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 26% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Sweeteners:** The rise in popularity of naturally sweetened beverages create opportunities for companies to innovate with alternative sweeteners. - **Gut-friendly Beverages:** As consumers become more health-conscious, beverages infused with probiotics and prebiotics present opportunities for disruptive innovation in the beverage industry. - **Regenerative Solutions:** Functional fermented beverage manufacturers who cultivate and support regenerative solutions can capitalize on the growing demand for sustainable and environmentally-friendly products. ### Industries Being Reshaped - **Beverage:** The beverage industry can capitalize on the demand for healthier, gut-friendly, and naturally-sweetened beverages by developing innovative products like Sparkling Waters sweetened with natural sweeteners and infused with probiotics and prebiotics. - **Organic Foods:** The organic foods industry, such as Erewhon, can expand their offerings by pairing with functional beverage manufacturers to provide their consumers with healthy and environmentally-supportive options. - **Regenerative Agriculture:** The beverage industry can support and promote regenerative agriculture practices by sourcing honey and other natural sweeteners from farms that use regenerative agriculture practices, creating a differentiated customer value proposition for their products. ## Related on Trend Hunter - [Gut-Friendly Soft Drinks](https://www.trendhunter.com/trends/hip-pop-soda.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Cold-Crafted Prebiotic Sodas](https://www.trendhunter.com/trends/prebiotic-sodas1.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Spiked Prebiotic Sodas](https://www.trendhunter.com/trends/popsips.md)