# Hardening Honey Skincare The May Lindstrom Honey Mud Uses Clay to Naturally Purify the Skin By M | Published 2016-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/honey-mud References: [shop.goop](http://shop.goop.com/collections/beauty/products/the-honey-mud) & [maylindstrom](http://maylindstrom.com/) May Lindstorm Skin provides consumers with a unique face mask that utilizes the natural benefits of a [honey mud hybrid formula](https://www.trendhunter.com/trends/aunu) to purify the skin naturally and organically. The mask acts as a cleansing product to remove dirt and dead skin cells without scrubbing or buffing. This renders the product extra smooth and soft to use on all skin conditions. The product is known as The Honey Mud and it includes an formula that blends plant-based oils, mud and honey to create an extremely potent and hydrating mask to cleanse the skin. The [clay extracts toxins and impurities](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) from the skin, while the honey and oil rehydrate and soothe irritated skin. The product can be used simultaneously as a [cleanser as well as a mask](https://www.trendhunter.com/trends/hydratone). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Honey Skincare:** Opportunity for developing innovative products that harness the natural benefits of honey to purify and hydrate the skin. - **Clay-based Face Masks:** Potential for creating clay-based formulas that extract toxins and impurities for a deep cleansing experience. - **Multipurpose Skincare Products:** Room for developing versatile skincare products that can act as both cleansers and masks. ### Where This Applies - **Beauty and Skincare:** Potential for the beauty industry to create unique honey-infused skincare products that cater to various skin conditions. - **Natural and Organic Skincare:** Opportunity for the natural and organic skincare industry to incorporate clay and honey into their product lines for a holistic approach to skincare. - **Cleansing and Hydrating Products:** Growth potential in the market for cleansing and hydrating skincare products that provide effective yet gentle solutions for different skin types. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md) - [Medical-Grade Honey Skincare](https://www.trendhunter.com/trends/aunu.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Rice Wine Infused Masks](https://www.trendhunter.com/trends/ground-rice-and-honey.md) - [Honey-Infused Hair Masks](https://www.trendhunter.com/trends/ceramide-therapy-hair-mask.md)