# Hive-Inspired Honey Packaging The KARNOS Honey Jars are Designed with a Premium Aesthetic By Michael Hemsworth | Published 2016-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-jar References: [packageinspiration](http://www.packageinspiration.com) & [squeeze.gr](http://squeeze.gr) Creating a connection between the hive, the honey wand and the final product, the KARNOS honey jars are a fresh approach to packaging the sweet product. Designed by the Squeeze Creative Workshop in Greece, the KARNOS packaging focuses on the [blank space on the jar](https://www.trendhunter.com/trends/romantica-jar) in order to create an image using the product itself. The label on the KARNOS packaging is split in two and uses this blank space to merge the images of a honey wand and a beehive together to create a playfully natural branding effect. The simplistic yet bold branding approach on the honey jars helps to draw the consumer's perceptions towards the natural beginnings of the product. In a market filled with prepackaged goods, we'll likely continue to observe brands reminding consumers of a products origins through [natural imagery](https://www.trendhunter.com/trends/fruit-bliss). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Natural Branding:** Creating packaging that incorporates natural imagery to remind consumers of a product's origins. - **Simplistic Packaging:** Using minimalistic design elements to draw consumer's attention to the product itself. - **Playful Branding:** Incorporating playful and creative elements in packaging to create a unique branding effect. ### Who This Affects Most - **Food Packaging:** Opportunity for food brands to utilize natural branding and simplistic packaging to stand out in the market. - **Design and Advertising:** Innovation in packaging design and creative branding techniques provide opportunities for design and advertising agencies. - **Consumer Goods:** Brands in the consumer goods industry can leverage playful branding to engage and attract consumers. ## Related on Trend Hunter - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [To-Go Honey Sticks](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md)