# Bee-Saving Honey Granolas Back to Nature Foods' Gluten-Free Honey-Nut Granola Helps Save the Bees By Laura McQuarrie | Published 2018-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-granola References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/01/New-on-the-shelves-011218/Back-to-Nature.aspx?TipID=8) & [backtonaturefoods](http://www.backtonaturefoods.com/what-we-make/new-products/gluten-free-honey-nut-granola/) Honey granola is one of the most popular types of the rolled oat breakfast food and snack, offering a naturally sweet way to nourish and fuel the body with a long-lasting source of energy. Back to [Nature Foods](https://www.trendhunter.com/trends/nature-valley-cereal) recently launched a [Gluten-Free Honey Nut Granola](https://www.trendhunter.com/trends/magic-spoon-protein-granola) that is naturally sweetened with sustainably sourced tropical blossom honey and cane sugar. Alongside these ingredients, the granola mix also includes other sweet add-ins like pecans, almonds and coconut. On top of being a Non-GMO Project verified, gluten-free product, the Back to Nature granola also supports the bee-saving initiative in partnership with [GloryBee](https://www.trendhunter.com/trends/grahamstyle-snacks). As the brand notes: "Our partnership supports their SAVE the BEE initiative, which supports the research, awareness and education needed to protect honeybees & promote healthy honeybee colonies." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sustainable-sourced Ingredients:** Opportunity for food manufacturers to utilize sustainably sourced ingredients to appeal to eco-conscious consumers. - **Supporting Conservation Initiatives:** Opportunity for brands to partner with conservation initiatives to appeal to consumers who prioritize companies that give back to the environment. - **Snack Foods with Functional Ingredients:** Opportunity for manufacturers to create snack foods that not only taste good but also provide functional benefits to the body. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can innovate by incorporating sustainably sourced ingredients and partnering with environmental initiatives. - **Honey Production:** Opportunity to increase demand for honey and promote the conservation of honeybees by educating consumers about honey and its benefits. - **Health and Wellness:** Opportunity for health and wellness industry to promote snack foods with functional ingredients as a healthy and sustainable alternative to traditional snack foods. ## Related on Trend Hunter - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md) - [Free-From Foodservice Cereals](https://www.trendhunter.com/trends/honey-cheerios-cereal-bulkpak.md) - [Versatile Gluten-Free Granolas](https://www.trendhunter.com/trends/lizis-caramelised-almonds-hazelnuts-pecans-granola.md) - [Fiber-Rich Snack Bar Cereals](https://www.trendhunter.com/trends/nature-valley-cereal.md) - [Nutty Cookie-Inspired Granolas](https://www.trendhunter.com/trends/peanut-butter-cookie-granola.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Indulgent Free-From Granolas](https://www.trendhunter.com/trends/just-live-a-little-granola.md) - [Flavored Gluten-Free Granolas](https://www.trendhunter.com/trends/glebe-farm.md)