# Graham Cracker-Flavored Candies Honey Graham M&M’s are Here Just in Time for Easter By Katherine Pendrill | Published 2022-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-graham-mms References: [tasteofhome](https://www.tasteofhome.com/article/mms-honey-graham/)  Spring is just around the corner and Mars Inc. is gearing up with a whole host of seasonal candies, including the new Honey Graham M&M’s. As you might have guessed from the name, the new Honey Graham M&M’s are inspired by the classic taste of Honey Maid graham crackers, but with a chocolate twist. More specifically, the new candies consist of a crisp rice center that tastes just like golden graham crackers, covered in a layer of rich milk chocolate and a crispy candy coating. In keeping with the spring theme, the new Honey Graham M&M’s come in various shades of yellow and brown. Whether enjoyed on their own, paired with an Easter dessert, or even given away as a seasonal treat, the new Honey Graham M&M’s are sure to delight kids and adults alike. Image Credit: Mars Inc. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 80% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Candy Innovations:** Introducing special edition or seasonal flavors of popular candies creates excitement among consumers and is a potential for high-profit margin products. - **Combining Flavors:** Combining classic flavors with new twists creates a unique taste experience that is marketable to consumers. - **Nostalgia-inspired Products:** Reintroducing childhood favorites with a modern twist taps into consumers' nostalgia and creates a new market for classic products. ### Who This Affects Most - **Confectionery Industry:** Innovation in seasonal candy flavors or combining classic flavors opens new market opportunities and increases customer engagement. - **Food Industry:** Applying familiar flavors and tastes can refresh and revitalize existing products in other sectors, like bakery or snack foods. - **Marketing and Advertising Industry:** Designing campaigns that connect the product with nostalgia, mood, and special occasions can substantially stimulate consumer demand and increase brand value. ## Related on Trend Hunter - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Honeyed Graham Cracker Cookies](https://www.trendhunter.com/trends/honey-cake-cookie-featuring-teddy-grahams.md) - [Childhood Dessert-Inspired Cereal Flavors](https://www.trendhunter.com/trends/cereal-flavors.md) - [Heritage Peanut Butter Treats](https://www.trendhunter.com/trends/original-peanut-butter-meltaway-grahams.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md)