# Honey Enhanced Water Deluxe Honeydrop Makes a Healthy Pop Alternative By Michael Plishka | Published 2008-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-enhanced-water-deluxe-honeydrop References: [pipeline.refinery29](http://pipeline.refinery29.com/news/_deluxe_honeydrops_amazing_sip_1.php) & [honeydrop](http://www.honeydrop.com/) Honey has amazing properties. For thousands of years it has been used a sweetener and elixir. David Lux, founder of [HoneyDrop](https://www.trendhunter.com/trends/honeydrop), has blended the wholesomeness of honey with [natural flavors](https://www.trendhunter.com/trends/flavored-honey1) to create a satisfying and healthy alternative to other sugary or artificially flavored drinks, entitled Deluxe Honeydrop. It’s not the drink that’s cool. The [Honeydrop website](http://www.honeydrop.com/) is a work of art and fun to cruise around. I left it in the background just to hear the music and birds chirping. I’m looking forward to picking up a bottle at [Whole Foods](https://www.trendhunter.com/trends/comvita). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Honeydrop Enhanced Water:** Disruptive innovation opportunity: Explore the growing trend of using honey as a natural sweetener in beverages to create healthier alternatives to sugary or artificially flavored drinks. - **Natural Flavored Drinks:** Disruptive innovation opportunity: Capitalize on the demand for beverages with natural flavors by incorporating them into unique and healthy drink options. - **Interactive Brand Websites:** Disruptive innovation opportunity: Create immersive and engaging websites like Honeydrop's to enhance brand experience and connect with consumers. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Develop and market honey-based beverages within the beverage industry to tap into the growing demand for healthier drink options. - **Natural Sweetener Industry:** Disruptive innovation opportunity: Innovate within the natural sweetener industry by leveraging honey's unique properties to create new and healthier sweetening alternatives. - **Web Design Industry:** Disruptive innovation opportunity: Provide interactive and visually captivating web design services to help businesses create engaging online experiences and stand out from their competitors. ## Related on Trend Hunter - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Honey-Sweetened Sparkling Waters](https://www.trendhunter.com/trends/honey-pop.md) - [Honey-Infused Health Shots](https://www.trendhunter.com/trends/honeydrop.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Honey-Sweetened Cold Brews](https://www.trendhunter.com/trends/honey-sweetened-cold-brews.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md)