# Piquant Honey Dijon Mustards This Mustard Combines An 18th-Century Recipe With a Modern Twist By Rahul Kalvapalle | Published 2021-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-dijon-mustard References: [licenseglobal](https://www.licenseglobal.com/corporate-brands/maille-launches-maille-hot-honey-dijon-made-mikes-hot-honey) & [us.maille](https://us.maille.com/collections/maille-originale/products/maille-hot-honey-dijon-9-4-oz)  [Maille](https://www.trendhunter.com/trends/maille-hot-honey-dijon), one of the world's true heritage condiment companies that has been crafting a wide array of gourmet mustards and other ingredients ever since it was founded in the French city of Marseille back in 1723, is preparing to launch a brand new honey dijon mustard that is the result of a collaboration with American company [Mike's Hot Honey](https://www.trendhunter.com/trends/mikes-hot-honey-squeeze-packet). The end result of this partnership is the Maille Hot Honey Dijon, a delectably sweet yet spicy mustard that well and truly elevates every meal that it is enjoyed with. By taking Maille's legendary Dijon Originale smooth mustard and combining the uniquely piquant sweetness of Mike's Hot Honey, this particular hot honey dijon mustard offers a fabulous way to infuse sweet heat into foods whilst drawing on a centuries-old recipe. Image Credit: Maille ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Fusion:** Maille's collaboration with Mike's Hot Honey to produce their Hot Honey Dijon mustard showcases the potential for gourmet fusion of old recipes with new twists. - **Spicy Sweet Trend:** Maille Hot Honey Dijon's combination of sweetness and spiciness highlights the growing trend of consumers seeking out products that blend spicy and sweet flavors. - **Heritage Reinterpretation:** Maille's incorporation of 18th-century recipes into modern products represents an opportunity for companies to reinterpret their own heritage in unique and innovative ways. ### Industries Being Reshaped - **Condiments:** Maille's foray into the sweet heat category represents a potential opportunity for companies in the condiment industry to develop new products that appeal to consumers looking for innovative flavors. - **Gourmet Food:** The Gourmet Fusion trend showcased by Maille and Mike's Hot Honey presents an opportunity for companies in the gourmet food industry to develop new products that incorporate contrasting or complementary flavors. - **Food Heritage:** Maille's reinterpretation of traditional recipes represents an opportunity for companies in the food industry to tap into consumers' desire for products with a sense of history and heritage. ## Related on Trend Hunter - [Sweet Heat Mustard Collaborations](https://www.trendhunter.com/trends/maille-hot-honey-dijon.md) - [Sweet Heat DJ Mustards](https://www.trendhunter.com/trends/chipotle-honey-mustard.md) - [Gourmet Beer-Flavored Mustards](https://www.trendhunter.com/trends/flavored-mustard.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md) - [Gourmet Hot Mustards](https://www.trendhunter.com/trends/hot-mustard.md) - [Hot Honey Mustard Dressings](https://www.trendhunter.com/trends/hot-honey-mustard-dressing.md) - [Creamy Mustard Spreads](https://www.trendhunter.com/trends/mustard-spread.md) - [Unique Hot Honey Squeeze Packets](https://www.trendhunter.com/trends/mikes-hot-honey-squeeze-packet.md) - [Sour Two-in-One Condiments](https://www.trendhunter.com/trends/dill-pickle-mustard-spread.md)