# Tennis-Inspired Cocktails Grey Goose's Honey Deuce Cocktail Kit Shares a Taste of the US Open By Laura McQuarrie | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-deuce-cocktail-kit References: [thedieline](https://thedieline.com/blog/2022/9/6/grey-gooses-the-honey-deuce-us-open-cocktail-now-available-in-rtd-form)  Grey [Goose](https://www.trendhunter.com/trends/frances-tiafoe) has served as a sponsor of the US Open since 1987 and this year, the vodka brand is giving fans the chance to get their hands on a limited-edition bottle and cocktail kit via [Cocktail Courier](https://www.trendhunter.com/trends/aperol-perfect-serve-kit). The US Open bottle prominently features a tennis racket and ball, with bright yellow accents that complement the classic blue of the brand. The [Honey](https://www.trendhunter.com/trends/barreled-bee-buzz-sticks) Deuce cocktail is a special serve made with the brand's vodka, lemonade, and raspberry liqueur, garnished with tennis-inspired honeydew melon balls. The ready-to-drink version of this cocktail can be found in cans that remind of tennis ball packaging. The complete cocktail kit also shares a 4-pack cardboard carrier, four straws and a branded insulated tote bag. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 70% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sports-inspired Cocktails:** Opportunities to create limited-edition, event-specific cocktail kits that celebrate the spirit of major sporting events. - **Branded Ready-to-drink Cocktails:** The popularity of convenient ready-to-drink cocktails presents new opportunities for brands to capture customers looking for on-the-go refreshment options. - **Creative Garnishes:** Innovative garnishes, such as tennis-inspired melon balls, can add a fun and unexpected touch to cocktails that sets brands apart from competitors. ### Industries Being Reshaped - **Alcohol:** Alcohol brands can collaborate with major sporting events to create unique, themed cocktails that target event-goers and fans. - **Packaging:** Design firms and packaging companies can work with alcohol brands to develop packaging that complements event-specific cocktail kits and ready-to-drink offerings. - **Hospitality:** Hotels and restaurants can offer themed cocktail specials that align with major sporting events, creating a unique experience for customers and driving sales. ## Related on Trend Hunter - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md) - [Tennis-Themed Pop-Up Bars](https://www.trendhunter.com/trends/last-serve-bar.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/honey-deuce-la-mark.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Tennis-Themed Cocktail Kits](https://www.trendhunter.com/trends/ace-paloma-cocktail.md) - [Zesty Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/the-ace-paloma.md) - [Vodka Garden Party Events](https://www.trendhunter.com/trends/hit-the-courts.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md)