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# Honey-Infused Easter Eggs
This Cox & Co. Bee Pollen & Honey Dark Chocolate Easter Egg is Decadent

By Jana Pijak | Published 2020-03-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/honey-dark-chocolate
References: [ocado](https://www.ocado.com/products/cox-co-bee-pollen-honey-61-dark-chocolate-easter-egg-503074011)

This [Cox & Co.](https://www.trendhunter.com/trends/coxco-advent-calendar) Bee Pollen & Honey Dark Chocolate Easter Egg is a [decadent seasonal treat](https://www.trendhunter.com/trends/ferrero-rocher-easter-range) from the UK-based brand. The chocolate egg is made from 61% Colombian-sourced cacao dark chocolate and boasts a blend of honey and bee pollen ingredients. Additionally, the naturally sweetened chocolate egg features an elegant honeycomb pattern that adds visual interest while referencing its ingredients.

Made with single origin farm to bar cacao, this Cox & Co. Bee Pollen & Honey Dark Chocolate Easter Egg is vegetarian-friendly and is an adult-centric treat that will remind consumers of childhood holiday traditions.

The egg is also packaged in [eco cardboard that is fully biodegradable](https://www.trendhunter.com/trends/happi-1) and features compostable wood pulp-made film and plant-based inks -- making it an all-around sustainable product for those with a sweet tooth.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 35% | Activity: 71% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Sustainable Easter Products:** There is an opportunity for businesses to develop more environmentally-friendly Easter products such as biodegradable packaging and natural ingredients.
- **Bee Pollen in Food:** The use of bee pollen in food products offers a potential innovation opportunity for companies to capitalize on the growing interest in natural and healthy ingredients.
- **Premium Adult Easter Treats:** There is a trend towards creating elevated, adult-centric Easter treats that are made from high-quality ingredients and cater to sophisticated tastes.

### Who This Affects Most

- **Chocolate Industry:** The use of bee pollen and honey in chocolate may provide a unique selling point for companies looking to differentiate and innovate in the chocolate industry.
- **Eco-friendly Packaging Industry:** The increasing demand for eco-friendly packaging presents an opportunity for companies to develop biodegradable and compostable packaging options that appeal to environmentally conscious consumers.
- **Food Industry:** There is an opportunity for companies in the food industry to utilize bee pollen and other natural ingredients to create healthier, more natural food products that appeal to consumers looking for healthier options.

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