# Elevated Honey Collections Runamok Released a Range of Varietal, Hot, and Infused Honey By Laura McQuarrie | Published 2021-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-collection References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/39250/runamok-unveils-new-collection-of-varietal-hot-and-infused-honeys/) & [runamokmaple](https://runamokmaple.com/shop/product-category/honey/#listing) [Runamok](https://www.trendhunter.com/trends/maple-grenadine) recently expanded its product portfolio to include a honey collection that includes categories like Varietal, Hot, and Infused. These honey products build upon a rich honey base and offer enhanced flavor experiences with various ingredients. In the varietals, there are options like Florida Orange Blossom, High Plains Clover, and Runamok’s signature Beekeeper’s [Cut](https://www.trendhunter.com/trends/cowboy-cut-beef-jerky), and for those who like all things hot, there's Chipotle Morita Infused, Chile de Arbol Infused and Szechuan Peppercorn Infused. Those who can appreciate unique infusions will enjoy varieties like Lemon Verbena Infused and Hibiscus Flower Infused. With all of these honey varieties, the brand proves that the product is useful for much more than sweet applications, since the products can be [mixed into cocktails](https://www.trendhunter.com/trends/hot-honey-syrup), drizzled over pizzas or used for cooking meat and seafood. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 20% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Honey Products:** Opportunity to innovate the honey industry by creating unique and enhanced flavor experiences using various ingredients. - **Honey-based Food and Beverage Products:** Disruptive innovation opportunities to create honey-based food and beverage products for versatile use than just sweetening. - **Infused Honey Products:** Innovative opportunities to explore the infusion process, creating unique and bold flavor offerings. ### Sectors Adopting This - **Food Industry:** Opportunities in creating new honey-based food products or using honey as an ingredient in existing recipes to enhance flavors. - **Beverage Industry:** Incorporate honey into cocktail mixers, beverage syrups, and tea infusions to enhance flavors and create unique beverages. - **Honey Industry:** Innovative opportunities to expand product lines by infusing honey with various ingredients and creating unique varietals with distinctive flavors. ## Related on Trend Hunter - [Ultra-Flavorful Hot Honey Products](https://www.trendhunter.com/trends/local-hive.md) - [Flavored Honey Series](https://www.trendhunter.com/trends/flavored-honey1.md) - [American Honey Hot Sauces](https://www.trendhunter.com/trends/local-hive-honey-hot-sauces.md) - [Sweet-Spicy Honey Variants](https://www.trendhunter.com/trends/rowse-honey-1.md) - [Superfood Creamed Honeys](https://www.trendhunter.com/trends/creamed-honey.md) - [Savory Home Cooking Honeys](https://www.trendhunter.com/trends/rowse-honey-fusion.md) - [Experimental Foodie-Inspired Drink Syrups](https://www.trendhunter.com/trends/new-monin-syrups.md) - [Sweet-Spicy Plant-Based Honeys](https://www.trendhunter.com/trends/mellody-plantbased-hot-honey-spicy-habanero.md) - [Spicy Squeeze Bottle Honeys](https://www.trendhunter.com/trends/hot-honey-squeeze-bottle.md)