<!-- canonical: https://www.trendhunter.com/trends/honey-cleansing-balm -->
<!-- robots: noindex -->

# Moisturizing Probiotic Balms
Naturopathica's Manuka Honey Cleansing Balm Supports the Microbiome

By Laura McQuarrie | Published 2018-08-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/honey-cleansing-balm
References: [naturopathica](https://www.naturopathica.com/products/manuka-honey-cleansing-balm)

The Manuka Honey Cleansing Balm from Naturopathica protects, nourishes and moisturizes the skin with its combination of Manuka honey, [probiotics](https://www.trendhunter.com/trends/probioticinfused-moisturizer) and royal jelly peptides. These ingredients work together to support the skin barrier, shielding it from environmental pollution and inflammation. In the formula, Manuka honey is incorporated as a potent antibacterial agent and humectant, while the royal jelly peptides are known to be beneficial for delaying signs of aging.

As the skincare product takes the form of a balm, it may be applied to the skin with dry fingers and massaged in with a small amount of water.

Naturopathica sells its Manuka Honey Cleansing Balm as a standalone item, as well as part of a set with a facial brush that encourages detoxification and lymphatic drainage.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 14% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Probiotic Skincare:** Opportunity for skincare brands to incorporate probiotic ingredients to support the skin's microbiome.
- **Natural Ingredients:** Demand for skincare products with natural ingredients such as Manuka honey and royal jelly peptides.
- **Multi-functional Skincare:** Potential to create skincare products that offer multiple benefits like moisturizing, antibacterial, and anti-aging properties.

### Who This Affects Most

- **Skincare:** Incorporating probiotics and natural ingredients into skincare formulations.
- **Beauty Tools:** Opportunity for companies to develop innovative beauty tools, like facial brushes, that enhance skincare efficacy and experience.
- **Health and Wellness:** Exploring the intersection of skincare and overall holistic well-being through products that support the skin's microbiome.

## Related on Trend Hunter

- [Postbiotic Skincare Balms](https://www.trendhunter.com/trends/barrier-balm.md)
- [Microbiome-Balancing Pet Balms](https://www.trendhunter.com/trends/pawbiome-pet-balm.md)
- [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md)
- [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md)
- [Medical-Grade Honey Skincare](https://www.trendhunter.com/trends/aunu.md)
- [Natural Honey Health Products](https://www.trendhunter.com/trends/manuka-health-1.md)
- [Bee-Inspired Regenerating Skincare](https://www.trendhunter.com/trends/manuka-health.md)
- [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md)
- [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md)
