# Sweetly Piquant Peanut Butters The Eliot's Honey Chipotle Peanut Butter is a New Take on a Classic By Michael Hemsworth | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/honey-chipotle-peanut-butter References: [coolmaterial](https://coolmaterial.com/food-drink/honey-chipotle-peanut-butter/?utm_source=rss&utm_medium=rss&utm_campaign=honey-chipotle-peanut-butter) & [eliotsnutbutters](https://eliotsnutbutters.com) The Eliot's Honey Chipotle Peanut Butter is a high-quality spread for adult consumers who are in search of a [conventional peanut butter alternative](https://www.trendhunter.com/trends/whole-earth-100-nuts) to incorporate into their favorite recipes. The spread is made with high-quality peanuts and infused with the [piquant flavor of chipotle](https://www.trendhunter.com/trends/nam-prik-pao) along with the [mellow sweetness of honey](https://www.trendhunter.com/trends/hilltop-hot-honey). This creates a complex flavor experience that is perfect for enhancing the classic PB&J sandwich, in sauces or even as an unexpectedly satisfying dip for fruit or veggies. The Eliot's Honey Chipotle Peanut Butter is one of a growing number of products for adult consumers that are focused on providing flavor experiences that are more in line with the needs of a mature palate. The spread is also minimally sweetened, palm-oil free and made in small batches to ensure quality. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Peanut Butter Flavors:** As consumer palates mature, there is a trend towards more complex and unique peanut butter flavors, positioning itself as a potential opportunity for flavor innovation within the peanut butter industry. - **Healthy Peanut Butter Alternatives:** The rising demand for healthy options presents an opportunity to develop healthier peanut butter products that will cater to adult consumers who want a healthier alternative to traditional peanut butter. - **Small Batch Production of Peanut Butter:** Small batch production of peanut butter may become the new norm as the trend towards high-quality, artisanal food products continues to grow, creating opportunities for niche peanut butter companies who can produce their products in smaller quantities. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can explore producing more complex peanut butter flavors that cater to grown-up palates while also developing healthier options in response to the growing demand for clean label and healthy products. - **Organic Food Production:** The trend towards small batch production methods can be adopted by organic food producers in the peanut butter industry, delivering unique and high-quality products made with the use of organic and minimally processed ingredients to satisfy niche markets. - **Specialty Food Retailers:** Specialty food retailers have the opportunity to cater to the growing demand for unique and healthy peanut butter products and introduce niche, small-batch peanut butter products to their consumers who are food enthusiasts and conscious consumers. ## Related on Trend Hunter - [Fiery Peanut Butters](https://www.trendhunter.com/trends/flavourmingle-spicy-peanut-butter.md) - [Honey-Packed Peanut Butters](https://www.trendhunter.com/trends/goober-honey.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Sweetly Spiced Snack Peanuts](https://www.trendhunter.com/trends/sweet-spicy-dry-roasted-peanuts.md) - [Ultra-Flavorful Hot Honey Products](https://www.trendhunter.com/trends/local-hive.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md) - [Uniquely Flavored Nut Butters](https://www.trendhunter.com/trends/flavored-nut-butters.md) - [Honey-Infused Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-with-honey.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md)