# Honey Bear Candies This Honey Candy from Squish Candies Can Be Used as a Sweetener By Laura McQuarrie | Published 2015-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-candy References: [squishcandies](https://www.squishcandies.com/en_us/products/2005-Honey-Bears) Although people are familiar with having gummy bears taste like some sort of fruity, these Honey Bears from Squish Candies have a honey candy flavor. As well as being able to munch on the honey-flavored gummy bears on their own, Squish recommends that they can also be [added to tea as a sweetener](https://www.trendhunter.com/trends/twg-singapore). In gummy bear form, the pale yellow candies offer an easy way to add a hint of sweetness to a drink in a mess-free way—think of them like sugar cubes, but in a much more fun, flavored form. While dropping gummy bears into a drink might seem like an unusual thing to do, these Honey Bears are prepared with [no artificial colors](https://www.trendhunter.com/trends/neatsweets), fats, GMO ingredients and dairy. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Honey Confectionery:** Exploring new ways of incorporating honey as a flavor in confectionery like gummy bears opens up opportunities for new product lines. - **Functional Candy:** Candies like honey-flavored gummy bears present an opportunity to add flavor and functionality to products that normally don't have that feature, like tea sweeteners. - **Natural and Organic Ingredients:** The demand for natural and organic products creates a niche for honey-flavored gummy bears that are free from artificial ingredients. ### Industries Being Reshaped - **Confectionery:** Companies in the confectionery industry could develop new product lines that incorporate honey as a flavor. - **Functional Foods and Beverages:** Functional food and beverage companies can explore ways to utilize sweeteners like honey-flavored gummy bears in their products. - **Organic and Natural Foods:** The market for natural and organic foods creates an opportunity for companies to create honey-flavored gummy bears that are free from artificial ingredients. ## Related on Trend Hunter - [Liquid Honey-Based Gummies](https://www.trendhunter.com/trends/honeygum.md) - [High-Quality Gummy Bear Candies](https://www.trendhunter.com/trends/bebeto-just-bears.md) - [Honey-Sweetened Ice Creams](https://www.trendhunter.com/trends/ice-cream-for-bears.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Honey-Infused Gummy Supplements](https://www.trendhunter.com/trends/country-life-honey-gummies.md) - [Gummy Bear-Flavored Toothpastes](https://www.trendhunter.com/trends/gummy-bear-toothpaste.md) - [Melting Tea-Infused Gummy Bears](https://www.trendhunter.com/trends/twg-singapore.md) - [Sour Fruit Snack Products](https://www.trendhunter.com/trends/bear-fruit-snack.md) - [Gem-Like Fruit Snacks](https://www.trendhunter.com/trends/bear-fruit-bites.md)