# Adorable Character Cookies Honey & Butter Bakery Crafts Creative Macarons that Will Delight Anyone By Michael Hemsworth | Published 2015-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-butter-bakery References: [thatsnerdalicious](http://www.thatsnerdalicious.com/play-with-your-food/the-nerdiest-macarons/) & [honeynbutter](http://honeynbutter.com/) Those out there that simply can't get enough [macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons) are sure to find the selections from Honey & Butter Bakery to be some of the cutest ever. Featuring the designs of everything from [pop culture TV characters](https://www.trendhunter.com/trends/collectible-sanrio) to emojis, Honey & Butter Bakery does it all at the brands headquarters in California. The variations of macaron designs you'll find from Honey & Butter Bakery vary from day to day; the bakers keep things fresh (figuratively and literally) by doing different designs on the daily. Whether you're looking for a touch of pop culture sweetness for a friend or you're looking to indulge, Honey & Butter Bakery is a clear must for those who love the [delicate French desserts](https://www.trendhunter.com/trends/dubaistyle-chocolate-mac-pops). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Character Macarons:** There is an opportunity for bakeries to create character macarons that cater to pop-culture fanatics. - **Customizable Desserts:** Bakeries can offer personalized macarons that customers can customize as per their liking, which will cater to individuality. - **Daily Rotating Designs:** Bakeries can introduce daily rotating designs, which adds exclusivity to the product and enhances customer satisfaction. ### Who This Affects Most - **Bakery:** Bakeries can leverage character macarons and customization to differentiate themselves from competitors. - **Event Management:** Events management companies can partner with bakeries to offer pop-culture themed macarons as party favours to customers. - **Food Gifting:** Food gifting companies can create assortments of character macarons to include in their gift boxes, catering to the trend in personalised gifting. ## Related on Trend Hunter - [Cookie-Imitating Adorable Keychains](https://www.trendhunter.com/trends/handmade-snack-charm.md) - [Playful Space-Themed Desserts](https://www.trendhunter.com/trends/spacethemed-dessert.md) - [Candy Macaron Cookies](https://www.trendhunter.com/trends/mookie.md) - [Dog-Friendly Macaron Treats](https://www.trendhunter.com/trends/le-mutt-macarons.md) - [Character-Dessert Collab Menus](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Heart-Shaped Macaron Cookies](https://www.trendhunter.com/trends/heartshaped-macarons.md) - [Easter-Ready Madeleine Recipes](https://www.trendhunter.com/trends/easter-egg-madeleines.md) - [Adorable Heart-shaped Cookie Sets](https://www.trendhunter.com/trends/valentines-day-cookie1.md)