# Frosted Oat Cereals Post's New Honey Bunches of Oats Frosted Cereal is Extra Sweet By Katherine Pendrill | Published 2020-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-bunches-of-oats-frosted References: [chewboom](https://www.chewboom.com/2020/01/18/post-introduces-new-honey-bunches-of-oats-frosted-cereal/) & [prnewswire](https://www.prnewswire.com/news-releases/honey-bunches-of-oats-launches-new-frosted-cereal-new-whimsical-ads-300988027.html) [Post](https://www.trendhunter.com/trends/cinnamon-pebbles-cereal) has expanded its [Honey Bunches](https://www.trendhunter.com/trends/honey-bunches-of-oats-chocolate) of Oats cereal lineup to include a new Honey Bunches Of Oats Frosted variety. According to a press release from Post, "The new cereal medley adds a frosty layer of delightful sweetness to the Honey Bunches of Oats flakes, which are then paired with the crunchy goodness of the brand's fan-favorite [granola bunches](https://www.trendhunter.com/trends/cheerios-granola)." The idea is to appeal to older consumers who love the granola clusters, and younger consumers who enjoy the touch of sweetness of frosted cereals. The new cereal also features a revamped packaging that will make it easy for consumers to spot on store shelves. To launch the new Honey Bunches Of Oats Frosted cereal, the brand created a whimsical iteration of the ongoing "Rhymes with Delicious" creative campaign. Image Credit: *Post.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Frosted Cereal:** Disruptive innovation opportunity: Explore new flavor combinations and add a frosty layer to cereals to attract a wider range of consumers. - **Granola Clusters:** Disruptive innovation opportunity: Develop granola clusters that can enhance the texture and appeal of cereals, targeting older consumers. - **Revamped Packaging:** Disruptive innovation opportunity: Redesign cereal packaging to make it more visibly appealing and user-friendly for consumers in-store. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create new cereal flavors and packaging innovations. - **Breakfast Cereal:** Disruptive innovation opportunity: Target different age groups with specialized cereal offerings, such as frosted varieties for younger consumers and granola clusters for older consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop creative campaigns that use whimsical and relatable messaging to promote new cereal products. ## Related on Trend Hunter - [Salty Caramel Breakfast Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-salted-caramel.md) - [Protein-Enriched Classic Cereals](https://www.trendhunter.com/trends/honey-bunches-of-oats-protein.md) - [Fruity Summer-Ready Cereals](https://www.trendhunter.com/trends/summer-fruity-pebbles-cereal.md) - [Value-Sized Breakfast Cereals](https://www.trendhunter.com/trends/post-cereals.md) - [Creamy Fruit-Forward Cereals](https://www.trendhunter.com/trends/strawberries-cream-pebbles.md) - [Crispy Cinnamon-Forward Cereals](https://www.trendhunter.com/trends/cinnamon-pebbles-cereal.md) - [Apple Fritter Breakfast Cereals](https://www.trendhunter.com/trends/apple-fritter-cereal.md) - [Cereal-Coated Fries](https://www.trendhunter.com/trends/honey-bunches-of-oats-chocolate.md) - [Festive Fruit Cereals](https://www.trendhunter.com/trends/winterfest-fruity-pebbles-cereal.md)