# Celebratory Ice Cream Pomotions Häagen-Dazs Marks 10 Years of Honey Bee Support with Free Cone Day By Ell Smith | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-bee-support References: [chewboom](https://www.chewboom.com/2018/04/27/free-cone-day-at-haagen-dazs-shops-on-may-8-2018/) & [haagen-dazs](https://www.haagen-dazs.ca/hd-en?gclid=CjwKCAjwoKDXBRAAEiwA4xnqv84QhLjhRV_B8xE3BTHJl0oLKu4G2favN-4RtE5WXLNXoNsQqN3XVRoCWt8QAvD_BwE&gclsrc=aw.ds#products) Häagen-Dazs have been offering honey bee support for 10 years now and to celebrate the brand will be hosting a [Free Cone Day](https://www.trendhunter.com/trends/free-ice-cream-for-a-years) at select locations. The brand wants to treat its loyal customers, while celebrating its business milestone. This event makes for the perfect excuse to go for a walk and enjoy the warm weather all while remembering the vital role honey bees play in everyday life. The [ice cream brand's flavors](https://www.trendhunter.com/trends/miniwinmonday) heavily rely on honey bees, and Häagen-Dazs has been supporting honey bee research and preservation with over $1 million in donations. The celebratory promotion offers a free cone to anyone who stops by on May 8th between the hours of 4pm and 8pm. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Brand Initiatives:** Häagen-Dazs' 10-year support for honey bees highlights the growing trend of brands incorporating sustainability into their business models. - **Promotional Events:** Häagen-Dazs' Free Cone Day demonstrates the ongoing trend of brands using special events to engage with customers and create buzz around their products. - **Environmental Conservation Partnerships:** Häagen-Dazs' collaboration with honey bee research and preservation showcases the increasing trend of companies joining forces with non-profit organizations to drive environmental conservation efforts. ### Where This Applies - **Food and Beverage:** Häagen-Dazs' ice cream promotion highlights the potential for innovative marketing strategies within the food and beverage industry. - **Environmental Non-profits:** The collaboration between Häagen-Dazs and honey bee research organizations presents new opportunities for non-profit organizations focused on environmental conservation to partner with businesses for mutual benefit. - **Retail:** Häagen-Dazs' Free Cone Day event showcases the potential for retail businesses to attract customers through experiential marketing tactics. ## Related on Trend Hunter - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-cone-day-2023.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Exclusive Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-day-deal.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Festive Soft Serve Offerings](https://www.trendhunter.com/trends/original-soft-serve.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md)