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# Dainty Water-Proof Phones
The Honey Bee Softbank 101K is Simply Irresistibly Cute

By Ana Lopez | Published 2011-10-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/honey-bee-softbank-101k
References: [gizmodiva](http://www.gizmodiva.com/mobile_phones/honey-bee-softbank-101k-smartphone-to-be-unveiled-in-fresh-colors.php) & [mb.softbank.jp](http://mb.softbank.jp/en/)

Every day there is a new technological gadget unveiled; however, the new water-proof phone called Honey Bee SoftBank 101K stands out as it is simple, adorable and very convenient for rainy weather. The Japanese company [Kyocera](https://www.trendhunter.com/trends/duraforce-pro-3) created this type of phone with [active teenagers and young adults](https://www.trendhunter.com/trends/hmd-x1) in mind.

The series' look seems to be inspired by a toy cell phone because of its bright colors like pink, yellow and blue as well as its sweet name. This technological device comes in different shapes, has a 3.5-inch display, a 2 MP camera, a 5 MP CMOS censor with autofocus, and will be operated by [SoftBank Mobile](https://www.trendhunter.com/trends/chord-signalling).

The Honey Bee SoftBank 101K sports a design targeted towards an Asian public, where there is a wider selection of colorful phones and styles. However, I can't deny the fact that this phone is certainly awesome because of its design and water-proof quality.

Image Source
[Honey Bee](http://www.google.ca/imgres?q=HONEY+BEE+SoftBank+101K&um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&biw=1067&bih=499&tbm=isch&tbnid=CyC6Wsn3PphHFM:&imgrefurl=http://butsu-yoku.net/%3Fp%3D4317&docid=TyzgjwzhMLWS9M&w=400&h=330&ei=ZQWKTpX1F-Pb0QG1panPDw&zoom=1&iact=hc&vpx=775&vpy=150&dur=307&hovh=204&hovw=247&tx=110&ty=83&page=1&tbnh=145&tbnw=136&start=0&ndsp=9&ved=1t:429,r:4,s:0)

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 17% | Activity: 29% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Water-proof Phones:** Opportunity for innovative designs and features that can withstand wet environments.
- **Adorable Phone Designs:** Potential for unique and visually appealing phone designs to cater to specific target markets.
- **Colorful Phones:** Market demand for phones with vibrant color options that can cater to individual style preferences.

### Where This Applies

- **Mobile Phone Manufacturing:** Potential for companies to develop water-proof phone models and collaborate with fashion designers to create adorable and colorful designs.
- **Consumer Electronics:** Opportunity for companies to create water-proof accessories and cases for existing smartphones, targeting customers who prioritize style and functionality.
- **Telecommunications:** Possibility for telecommunication companies to offer water-resistant phone options to attract and retain customers who frequently face wet environments.

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