# Bitter Honey Aperitifs All-Natural Beesou Gets Its Sunshine Yellow Color from Safflower By Laura McQuarrie | Published 2022-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honey-aperitif References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/10/beesou-aperitif-debuts-in-the-uk/)  Beesou is an all-natural [bitter honey aperitif](https://www.trendhunter.com/trends/hard-honey-liqueur) that gets its unique yellow color from safflower extract. Made from ethically sourced British honey and natural botanical ingredients, the sunshine-colored aperitif stands out as the first [B Corp](https://www.trendhunter.com/trends/the-alldeya-arms)-certified aperitif, and one that contains no artificial ingredients or refined sugars. At 11% ABV, Beesou is an aperitif that gets its complex flavors from a range of notes, including cinchona bark and bitter chinotto, pink grapefruit and raw honey. The brand's signature serve is the Beesou Spritz, prepared with one part Beesou and two parts [sparkling wine](https://www.trendhunter.com/trends/seasonal-cocktail), served over ice with a grapefruit wedge garnish. Another option is the Beegroni, made with equal parts Beesou, vermouth and premium gin. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 65% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **All-natural Aperitifs:** Beesou's use of natural botanical ingredients and lack of artificial ingredients creates a disruptive innovation opportunity for the aperitif industry. - **B Corp-certified Beverages:** Beesou's B Corp certification opens up a trend for other companies to focus on corporate social responsibility within the beverage industry. - **Safflower-infused Drinks:** The unique yellow color achieved through safflower in Beesou creates potential for other beverage companies to experiment with botanical ingredients. ### Where This Applies - **Beverage Industry:** Beesou's all-natural and B Corp focus creates a trend for other beverage companies to revamp their sustainability practices. - **Alcohol Industry:** Beesou's use of botanicals to create a distinct aperitif flavor creates an innovation opportunity for companies in the alcohol industry to experiment with natural flavors. - **Gourmet Food Industry:** Beesou's unique flavor profile creates a possible trend for gourmet food industry professionals to collaborate on pairing similarly-inspired dishes with the aperitif. ## Related on Trend Hunter - [Canned Non-Alcoholic Apéritifs](https://www.trendhunter.com/trends/canned-nonalcoholic-aperitifs.md) - [Honey-Sweetened Sparkling Cocktails](https://www.trendhunter.com/trends/fizzy-beez.md) - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Aromatic French-Style Aperitifs](https://www.trendhunter.com/trends/botivo-botanical-aperitivo.md) - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md)