# Plant-Based Coffee Creamers Honest To Goodness Offers Two New Flavors and a Giveaway By Grace Mahas | Published 2022-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honest-to-goodnes References: [markets.businessinsider](https://markets.businessinsider.com/news/stocks/globally-inspired-brand-honest-to-goodness-launches-new-coffee-creamers-and-gives-consumers-a-chance-to-win-an-international-excursion-in-its-search-for-a-karma-koach-1031796146) & [honestogoodness](https://www.honestogoodness.com/where-to-buy/)  Honest to Goodness, a globally inspired line of coffee creamers, is expanding to include two new dairy creamers: Chantilly Cream and Sri Lankan Cinnamon Brown Sugar. In addition to its [plant-based favorites](https://www.trendhunter.com/trends/laird-superfood-creamer), all are now available in-store at [Whole Foods](https://www.trendhunter.com/trends/califia-farms-1), [Sprouts](https://www.trendhunter.com/trends/malk-2) and other natural retailers. As part of its celebration, Honest to Goodness is seeking a voice for its upcoming brand videos, called the Morning Mantra Series. These videos are a motivating experience highlighting the soothing sounds, stunning visuals, tastes, and smells of the places that inspired its creamers, triggering the five senses (and wanderlust). A year's supply of coffee creamer will also be provided to the winning Karma Koach along with a trip to one of the global locations that inspired the brand's creamer flavors (including France, Madagascar, Sri Lanka, or the Himalayas). Consumers can enter to win between October 11- November 1 by submitting a voice recording of two short mantras provided by the brand as well as a unique morning mantra of their own on HTGKarmaContest.com. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 28% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Coffee Creamers:** Develop innovative flavors that cater to different dietary lifestyles such as vegan, paleo and keto. - **Brand Videos and Social Media Campaigns:** Create inspiring and aspirational content that highlights the unique experience and inspiration behind the brand's products. - **Sensory Marketing:** Incorporate sensory experiences in marketing campaigns, such as the use of soothing sounds, stunning visuals, tastes, and smells to appeal to the five senses of consumers. ### Sectors Adopting This - **Food and Beverage:** Develop plant-based innovations for a variety of food and drink categories. - **Marketing and Advertising:** Offer creative marketing solutions that appeal to consumers’ senses and provide an immersive brand experience. - **Travel and Tourism:** Partner with brands to offer unique travel experiences that are inspired by flavors and ingredients used in food and beverage products. ## Related on Trend Hunter - [Uplifting Coffee Creamers](https://www.trendhunter.com/trends/honest-to-goodness-1.md) - [Free-From Dairy Coffee Creamers](https://www.trendhunter.com/trends/real-dairy-creamers.md) - [Low-Sugar Coffee Creamers](https://www.trendhunter.com/trends/too-good-co-coffee-creamers.md) - [Decadent Dairy-Free Creamers](https://www.trendhunter.com/trends/califia-farms-1.md) - [Flavored Coconut Creamer Collections](https://www.trendhunter.com/trends/malk-2.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Cafe-Inspired Almond Creamers](https://www.trendhunter.com/trends/organic-almond-creamer.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md)