# Transparent Clean-Label Syrups ChocZero Honest Syrup is Made Without Sugar and Preservatives By Laura McQuarrie | Published 2018-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honest-syrup References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/06/choczero-honest-syrup.html) ChocZero's Honest Syrup line sets itself apart by emphasizing exactly what has been included and excluded from its food product formulas. The syrup line includes a wide range of flavors like maple pecan, strawberry and banana, all of which boast no sugar, no preservatives, other additives and are not thinned out by water. As ChocZero describes: "we've created a syrup you can trust with an ingredient list you can pronounce." Whether they are looking for a convenient grab-and-go meal, a hydrating beverage or a sweetener, consumers are becoming increasingly invested in their health by scrutinizing product labels and their formulas. With a focus on transparency, this syrup collection offers a better-for-you approach for adding a touch of sweetness to one's meals. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean-label Foods:** The demand for clean-label foods is on the rise as consumers become more health-conscious and scrutinize product labels. - **Ingredient Transparency:** A growing trend in the food industry is emphasizing ingredient transparency, allowing consumers to trust the products they purchase. - **Better-for-you Sweeteners:** Consumers are seeking sweeteners that are healthier alternatives, driving the demand for better-for-you syrup options without sugar and additives. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the clean-label trend by developing products with transparent ingredient lists, appealing to health-conscious consumers. - **Natural Sweeteners:** The natural sweetener industry has opportunities for disruptive innovation by offering syrups without sugar and preservatives, meeting the demand for healthier alternatives. - **Healthy Convenience Foods:** The market for healthy grab-and-go foods can benefit from incorporating clean-label syrups as an option for consumers seeking convenient, yet nutritious choices. ## Related on Trend Hunter - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Minimal-Ingredient Chocolate Syrups](https://www.trendhunter.com/trends/islands-chocolate.md) - [Zero-Sugar Flavor Syrups](https://www.trendhunter.com/trends/naturally-sweetened-skinny-syrup.md) - [Zero-Proof Demerara Syrups](https://www.trendhunter.com/trends/demerara-syrup.md) - [Low-Sugar Drink Concentrates](https://www.trendhunter.com/trends/pure-by-monin.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Sugar-Free Soda Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection.md) - [Calorie-Free Gourmet Syrups](https://www.trendhunter.com/trends/sugar-free-coconut.md) - [Pistachio-Flavored Drizzling Syrups](https://www.trendhunter.com/trends/sweet-freedom-pistachio-syrup.md)