# Ready-to-Eat Sweet Mashed Potato Meals Idahoan Unveils the New Honest Earth Mashed Sweet Potatoes By Grace Mahas | Published 2020-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/honest-earth-mashed-sweet-potatoes References: [preparedfoods](https://www.preparedfoods.com/articles/124683-honest-earth-mashed-sweet-potatoes) & [idahoan](https://idahoan.com/sweet/) Those looking for a healthy and nutritious dish may be drawn to the new Honest Earth Mashed Sweet Potatoes by [Idahoan](https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes). The new [ready-to-eat meal](https://www.trendhunter.com/trends/chilled-potato-range) can be enjoyed right from the pouch after microwaving for 60 seconds or added to other hearty dishes such as soups, baked goods, waffles, or casseroles. The Honest Earth Mashed Sweet Potatoes are a great source of vitamin A as well as being rich in fiber, antioxidants, and minerals like potassium and iron. The microwavable offering is made from genuine sweet potatoes, brown sugar and butter and is free from artificial colors, flavors, or preservatives–appealing to health-conscious and ingredient-focused consumers. The new Honest Earth Mashed Sweet Potatoes from Idahoan can be purchased online and in select retailers. Image Credit: Idahoan ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Ready-to-eat Meals:** Opportunities to disrupt the market by creating more flavorful and nutritious ready-to-eat meals. - **Innovative Microwavable Meals:** Opportunities to create microwavable meals with a more diverse range of interesting ingredients. - **Better-for-you Comfort Foods:** Opportunities to add more nutrition to classic comfort foods in a way that appeals to health-conscious consumers. ### Where This Applies - **Convenience Food:** Companies can introduce innovative, healthier ready-to-eat meals to appeal to time-crunched consumers. - **Frozen Food:** Companies can introduce microwavable meals with updated flavor pairings and ingredients to attract health-minded consumers. - **Organic Food:** Opportunities to create new, organic comfort food options with high-quality ingredients that appeal to health-conscious consumers. ## Related on Trend Hunter - [Packaged Mashed Potato Products](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes.md) - [Expanded Instant Potato Ranges](https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Protein Mashed Potatoes](https://www.trendhunter.com/trends/protein-mashed-potatoes.md) - [Ingredient-Packed Potato Dishes](https://www.trendhunter.com/trends/loaded-mashed-potatoes.md) - [Heat-and-Eat Baked Potatoes](https://www.trendhunter.com/trends/fully-baked-idaho-potatoes.md) - [Family-Friendly Instant Potatoes](https://www.trendhunter.com/trends/idahoan-perfect-mash.md) - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md)