# Critical Rebranded Iconic Labels Honest Corporate Logos Offer Truthful Analysis of Brand Messaging By Trenton Millar | Published 2012-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/honest-corporate-logos References: [weburbanist](http://weburbanist.com/2012/09/08/reality-rebranding-corporate-logos-get-brutally-honest/) & [viktorhertz](http://www.viktorhertz.com/) Swedish artist Viktor Hertz has taken some of the most [recognizable corporate logos](https://www.trendhunter.com/trends/corporate-identity) in the world and made them honest corporate logos. Companies are always trying to sell us stuff, and to do that they always present the best version of themselves. Hertz has rethought these corporate logos, making them say what their companies are really about, instead of what they want to you to think they are about. These honest corporate logos take a critical look at the personality of brands. For example, the [Nintendo](https://www.trendhunter.com/trends/suntory-x-super-mario) logo has been changed to say, "Nothing to do." Anyone who plays video games can attest to the fact that you can only play them when you have nothing else to do. Ultimately, these honest corporate logos are thought-provoking and worthy of a smile from consumers. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Honest Corporate Logos:** Disruptive innovation opportunity: Explore the potential of creating honest and transparent brand messaging through reimagined corporate logos. - **Critical Brand Analysis:** Disruptive innovation opportunity: Develop tools and techniques to critically analyze brand messaging to ensure it aligns with consumer expectations. - **Authentic Advertising:** Disruptive innovation opportunity: Embrace authenticity and truthfulness in advertising campaigns to build stronger connections with consumers. ### Who This Affects Most - **Graphic Design:** Disruptive innovation opportunity: Foster creativity in graphic design to reshape brand messaging through unconventional and thought-provoking visuals. - **Advertising and Marketing:** Disruptive innovation opportunity: Reframe traditional advertising and marketing strategies to emphasize transparency and authenticity in brand communication. - **Consumer Perception Analysis:** Disruptive innovation opportunity: Utilize data analysis and consumer sentiment analysis to understand the impact of brand messaging on consumer perception. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Logo Guessing Games](https://www.trendhunter.com/trends/not-a-logo.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)