# Skin-Enhancing Gel-to-Milk Cleansers Honest Beauty's Magic Get-to-Milk Cleanser Removes Impurities By Grace Mahas | Published 2020-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/honest-beauty References: [honest](https://www.honest.com/beauty-products/skincare/magic-gel-to-milk-cleanser/B01S0600NOFLS.html) Honest Beauty, founded by celebrity Jessica Alba, recently launched the new Magic Gel-to-Milk cleanser designed to give you a clear, glowing complexion. The cutting-edge cleanser was formulated using the brand's sugar chemistry technology in order to [remove impurities and makeup](https://www.trendhunter.com/trends/futurewise) while leaving a subtle, sweet rose scent. Plus, this [gentle cleanser](https://www.trendhunter.com/trends/mello-marula-cream-cleanser) is made with kaolin clay, making it suitable for all skin types, even those with sensitive skin. To use the Honest Beauty Magic Gel-to-Milk cleanser, simply massage a dime-size amount onto your dry skin. While you gently rinse with warm water, the texture will transform into a [soothing milky texture](https://www.trendhunter.com/trends/aloe-milk-cleansers). Consumers can purchase the Magic Gel-to-Milk Cleanser online and in select retailers for $14.99. Image Credit: Honest Beauty ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gel-to-milk Skincare:** The shift from gel to milk cleansers demonstrates a trend in skincare towards gentler, more nourishing products. - **Sugar Chemistry Technology:** Incorporating sugar chemistry technology in skincare offers a disruptive innovation opportunity for brands to create effective solutions that are also gentle on the skin. - **All-in-one Cleanser:** Developing all-in-one cleansers that cater to a variety of skin types can disrupt the skincare industry, as seen by the Honest Beauty Magic Gel-to-Milk Cleanser. ### Where This Applies - **Beauty:** Skincare companies can capitalize on the trend of gel-to-milk cleansers, using unique formulations that offer multiple benefits for the skin. - **Cosmetics:** Cosmetics companies can adopt sugar chemistry technology in their formulations to differentiate themselves in the market and provide more nourishing solutions. - **Retail:** Retailers have the opportunity to introduce gel-to-milk cleansers to consumers looking for a more gentle approach to their skincare routine, using social media marketing and in-store promotions. ## Related on Trend Hunter - [Milky-Gel Hybrid Cleansers](https://www.trendhunter.com/trends/milkysoft-face-and-body-cleanser.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Hydrating Facial Cleansing Gels](https://www.trendhunter.com/trends/hydrating-facial-cleansing-gel.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md)