# Split Storyline Ads Honda the Other Side is 'A Double Sided Story' By Laura McQuarrie | Published 2014-11-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-the-other-side References: [wearesocialmedia.gr](http://wearesocialmedia.gr/hondas-the-other-side-on-youtube-will-blow-your-mind/) & [hondatheotherside](http://hondatheotherside.com/index_tablet.php?x=en-gb) [Honda's](https://www.trendhunter.com/trends/project-courage) 'The Other Side' is an intriguing video experience that presents the Honda [Civic Type R](https://www.trendhunter.com/trends/2023-civic-type-r) in two ways, showing the divide between the car as a safe and dependable model and a speed demon. By visiting the campaign site, you're able to see the a story unfold through two different lenses. While you're watching the video, you're able to switch between the storylines of a dad and a getaway driver by hitting the "R" key on your keyboard. Despite there being almost nothing that ties these two lifestyles together other than a car, the sounds and visuals of the story are blended beautifully to create a seamless experience. You'll definitely want to check out the film in full on [YouTube](https://www.trendhunter.com/trends/cadillac-range-unanxiety) or The Other Side campaign site, right through until the end for a surprise. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Storyline Ads:** The rise of interactive storyline ads opens doors for businesses to connect with consumers in a unique and personalized way. - **Multi-perspective Ads:** Multi-perspective ads offer a new level of creativeness and engagement, presenting an opportunity for companies to craft unique and memorable campaigns. - **Dynamic Ad Experiences:** Dynamic ad experiences that adapt to user actions and preferences could be the future of advertising, opening up new ways for businesses to connect with their audience. ### Industries Being Reshaped - **Automotive Industry:** By employing innovative and fun ad campaigns, car manufacturers could potentially change the way consumers view their cars. - **Advertising Industry:** With the increasing need for personalized and interactive content, the advertising industry is ripe for companies that can create engaging and unique ads. - **Film Industry:** The rise of interactive storylines in advertising could result in new opportunities for filmmakers looking to engage audiences in non-traditional ways. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [All-Electric Vehicle Multiverse Ads](https://www.trendhunter.com/trends/new-world-same-energy.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)