# Cliche Film Car Campaigns Honda Summer Clearance Event is Promoted Through Movie Endings By Katherinev123 | Published 2012-07-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-summer-clearance-event References: [popsop](http://popsop.com/57016) & [youtube](http://www.youtube.com/user/Honda) In celebration of the [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) Summer Clearance Event, the automaker has released a series of commercials based on cliche movie endings such as those usually found in action/adventure, college humor and family comedy films. The campaign, created by RPA, is accompanied by both print ads and online ads, and the TV spots will air during "high-profile network programs," such as 'NCIS' and 'America's Got Talent. In the action and adventure-themed commercial, shown here, a new Honda Accord owner, complete with a leather jacket and aviators, drives off into the sunset while 'You’ve Got Another Thing Coming' by Judas Priest plays. In contrast, the college-themed commercial showcases a group of young graduates embarking on a college adventure after one of them buys a Honda [Civic](https://www.trendhunter.com/trends/honda-1). To see the rest of the commercials for promoting the Honda Summer Clearance Event, visit Honda's [YouTube](https://www.trendhunter.com/trends/lexus-and-universal-pictures) channel. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Cliche Film Endings:** Exploit the popularity of cliche movie endings to create innovative and engaging advertising campaigns. - **Movie-inspired Marketing:** Leverage the nostalgia and emotional connections of movie enthusiasts by incorporating movie references into marketing strategies. - **Cross-media Advertising:** Combine TV spots, print ads, and online ads to reach a wider audience and maximize brand exposure. ### Who This Affects Most - **Automotive:** The automotive industry can explore creative advertising campaigns that tap into the entertainment value of films. - **Film and Entertainment:** The film and entertainment industry can collaborate with brands to create integrated marketing campaigns that resonate with moviegoers. - **Advertising and Marketing:** The advertising and marketing industry can embrace cross-media strategies to deliver consistent brand messages across multiple platforms. ## Related on Trend Hunter - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md)