# Child-Occupying Driving Apps The Honda Road Readers App Delivers Free Audiobooks During Car Rides By Rebecca Byers | Published 2015-12-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-road-readers References: [brandchannel](http://www.brandchannel.com/2015/12/09/honda-road-readers-120915/) The Honda Road Readers app is a new initiative from the automobile manufacturer that aims to provide a solution for keeping children entertained during car trips. The program, recently launched by [American Honda](https://www.trendhunter.com/trends/pioneer-1000-platform), is officially entitled the Honda Road Readers Program and involves an app that is available for download on [Apple](https://www.trendhunter.com/trends/runread) and Android phones from the affiliated app stores. The Honda Road Readers program gives Honda drivers access to a number of [children's audiobooks](https://www.trendhunter.com/trends/bilingual-book-company) at no charge, an intriguing move that attempts to entertain younger car passengers with something other than a movie or video game. The innovative Honda Road Readers program incorporates social media and aims to inspire young listeners to avidly use their imagination during car trips that can otherwise seem long and dull. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Child-occupying Driving Apps:** Disruptive Innovation Opportunity: Develop interactive apps that entertain and educate children during car rides, enhancing the driving experience for families. - **Free Audiobook Initiatives:** Disruptive Innovation Opportunity: Launch free audiobook programs to provide entertainment and educational content for passengers, creating a value-added service for drivers. - **Social Media Integration for Car Entertainment:** Disruptive Innovation Opportunity: Integrate social media elements into car entertainment systems to promote engagement, creativity, and imagination during long car trips. ### Where This Applies - **Automotive:** Disruptive Innovation Opportunity: Collaborate with automakers to develop in-car entertainment systems tailored to meet the needs and preferences of different passenger demographics. - **Publishing:** Disruptive Innovation Opportunity: Partner with car manufacturers to offer audiobook platforms that cater specifically to the needs of families and provide a new revenue stream for publishers. - **App Development:** Disruptive Innovation Opportunity: Create and market child-oriented driving apps that provide a combination of entertainment, education, and interactive experiences to enhance the car journey for families. ## Related on Trend Hunter - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Pizza-Branded Reading-Encouraging Apps](https://www.trendhunter.com/trends/book-it-app.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Childhood Bedtime Story Speakers](https://www.trendhunter.com/trends/audiobook-player.md)