# Generative Design Automotive Partnerships Honda R&D Partnered with Autodesk on Crankshaft Designs By Daniel Johnson | Published 2020-07-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-rd References: [greencarcongress](https://www.greencarcongress.com/2020/03/20200309-autodesk.html) & [hondaresearch](http://www.hondaresearch.com/) [Honda R&D](https://www.trendhunter.com/trends/honda-1) recently entered into a partnership with [Autodesk](https://www.trendhunter.com/trends/digital-tools) in order to implement AM and generative design technology. The partnership was created in order to help Honda R&D reduce the weight of the crankshaft that gets used in Honda vehicles. Hirosumi Todaka, a mechanical and fluid machinery designer for Honda R&D, stated that the organization had a goal of reducing the crankshaft weight by 30%. Using Netfabb and [Fusion 360](https://www.trendhunter.com/trends/autodesk-fusion) Autodesk created models according to Honda's design specifications. The auto-manufacture implemented data from the generative design system into models. Todaka even stated that the system created a design that had not been previously considered by the organization. Additionally the new crankshaft exceeded the partnerships expectations and reduced the weight by a total of 50%. Image Credit: Honda/ Autodesk ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Generative Design:** Implementing generative design technology in automotive manufacturing. - **Additive Manufacturing:** Utilizing additive manufacturing technology to reduce weight in automotive components. - **Partnerships with Software Companies:** Forming partnerships with software companies to leverage their expertise in automotive design. ### Where This Applies - **Automotive Manufacturing:** Opportunity for automotive manufacturers to incorporate generative design and additive manufacturing for lightweight components. - **Software Development:** Software companies can explore partnerships with automotive manufacturers to provide generative design solutions for weight reduction. - **Engineering and Design Services:** Engineering and design service providers can offer expertise in implementing generative design technology for automotive clients. ## Related on Trend Hunter - [Ultra-Lightweight Vehicle Platforms](https://www.trendhunter.com/trends/gordon-murray-group.md) - [Automaker-Backed Gaming Events](https://www.trendhunter.com/trends/honda-1.md) - [AI-Powered Digital Energy Tools](https://www.trendhunter.com/trends/digital-tools.md) - [Collaborative Electric Vehicle Initiatives](https://www.trendhunter.com/trends/ev-initiative.md) - [Generative AI Infotainment Systems](https://www.trendhunter.com/trends/microsoft-and-tomtom.md) - [Integrated AI Manufacturing Softwares](https://www.trendhunter.com/trends/autodesk-fusion.md) - [Next-Generation Race Car Concepts](https://www.trendhunter.com/trends/nextgeneration-race-car-concept.md) - [Autonomous Work Vehicles](https://www.trendhunter.com/trends/autonomous-work-vehicle.md) - [3D-Printed Motorsports Components](https://www.trendhunter.com/trends/mclaren-racing-x-stratasys.md)