# Adaptable Automobile Ads The Honda Odyssey Advertisements Can Sell to Anyone By Amelia Roblin | Published 2010-09-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-odyssey References: [adsoftheworld](http://adsoftheworld.com/media/tv/honda_odyssey_romance) & [honda](http://www.honda.ca/HondaCA2006/Models/Odyssey/2010/default.asp?L=E) The [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) Odyssey has always been a very good family vehicle, capable of packing in the parents, four kids and enough luggage for a week away. The [new ad campaign](https://www.trendhunter.com/trends/electric-capri) by RPA focuses on branching out the auto's appeal, marketing it towards romance-starved couples, people who like loud music, and ironically, people who like tranquility. The new Honda Odyssey can apparently be anything you want it to be. That's the beauty of a [vehicle with breathing room](https://www.trendhunter.com/trends/orion-365). Unfortunately if you like drag racing, the Honda Odyssey might not be suited for you. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 6% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Adaptable Vehicle Marketing:** Advertisers are directly marketing different vehicle features to niche audiences, offering up new opportunities for flexible branding campaigns. - **Multifunctional Vehicle Design:** Vehicle manufacturers are incorporating adaptable features that allow for a range of lifestyle and family configurations, creating possibilities for increased customization and targeting of specific demographics. - **Alternative Vehicle Use Cases:** Auto companies are promoting unique and unexpected uses for vehicles, opening up new market segments and allowing for disruptive innovation in the sector. ### Where This Applies - **Automotive:** Auto manufacturers can leverage adaptable designs and marketing strategies to differentiate themselves from competitors and attract new customer segments. - **Marketing/advertising:** Media and advertising professionals can explore new ways to craft custom campaigns around specific vehicle features and appeal to targeted audiences. - **Transportation and Logistics:** Alternative uses for vehicles can disrupt the status quo in transportation and logistics, opening up new markets for innovative solutions. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Multifunctional Micro-Camper Vans](https://www.trendhunter.com/trends/toyoya-kayoibako.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Autonomous Work Vehicles](https://www.trendhunter.com/trends/autonomous-work-vehicle.md)