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# Paint-Splattered Burlesque
The Honda 'Live Every Litre' Campaign Teases & Titillates

By manzil | Published 2010-06-04 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/honda-live-every-litre-campaign
References: [worldcarfans](http://www.worldcarfans.com/110060226628/semi-nude-paint-covered-burlesque-beauty-continues-hondas) & [liveeverylitre](http://www.liveeverylitre.com/)

To promote the Honda 'Live Every Litre' campaign, 26-year-old performance artist Agent Lynch took the Montmartre district of Paris by storm with a titillating burlesque-style striptease in the Place du Tertre.

The Honda 'Live Every Litre' campaign is comprised of a series of documentaries on road trips. For her performance, Agent Lynch stripped down to her skivvies, then covered herself in blue paint before imprinting her body on a white and red satin backdrop. At the end of the show, she jumped into the backseat of a Honda CR-Z.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 74% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Experimental Marketing:** Opportunities for promoting a product or service in unconventional ways using the latest technologies and innovative ideas.
- **Interactive Advertising:** Opportunities for reaching out to consumers through unique and engaging experiences that go beyond traditional advertising channels.
- **Performance Art:** Opportunities for creating brand awareness and attracting audiences through creative performances and artistic expressions.

### Who This Affects Most

- **Automotive:** Opportunities for creating unique and memorable experiences for customers through experiential marketing and interactive advertising campaigns.
- **Entertainment:** Opportunities for exploring and developing new forms of performance art that can engage and entertain audiences while promoting a brand or product.
- **Fashion:** Opportunities for creating fashion events that combine art, technology, and marketing to showcase products and engage with consumers in a unique and memorable way.

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