# Goal-Reaching Car Campaigns Honda 'Leap List' Encourages You to Achieve Your Aspirations By Katherinev123 | Published 2012-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-leap-list References: [popsop](http://popsop.com/52649) & [automobiles.honda](http://automobiles.honda.com/leap-list/?from=leaplist.honda.com) At the beginning of the year, people are always eager to make resolutions and set new goals to achieve, and [Honda](https://www.trendhunter.com/trends/project-courage) is capitalizing on this consumer attitude with the Honda 'Leap List' campaign, which promotes the Honda [CR-V](https://www.trendhunter.com/trends/2023-cr-v). The Honda 'Leap List' campaign, developed by RPA, encourages people to reach certain goals *before* they have to reach other goals. You create a list -- a 'Leap List' -- of things you want to do (say, exploring caves) before you have to do other, more responsible things (such as starting a family). Targeted at young, hip and adventurous but family-oriented individuals, the campaign also lets participants enter a contest to win a Honda CR-V after they have created their Leap Lists, and it focuses on how a CR-V can help them achieve their goals. As Honda's brand manager Tom Peyton describes, "The ‘Leap List’ campaign captures CR-V’s adaptability as the perfect vehicle for a wide range of life phases whether road-tripping with friends or taking the family on an impromptu outing.”

 ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Goal-setting:** There is a growing interest in customized goal-setting campaigns which encourage people to achieve their aspirations. - **Adventure-fueled Marketing:** Marketing campaigns are being designed to attract young, adventurous individuals who are looking to live life to the fullest. - **Contests and Incentives:** Contests and incentive-based campaigns are gaining popularity in promoting brands and encouraging consumer engagement. ### Sectors Adopting This - **Automotive:** The automotive industry can explore the potential of creative campaigns like the Leap List to entice customers to invest in new models. - **Travel and Adventure:** Industries that promote adventure and fun can make use of personalized goal-setting to attract customers and encourage experiential travel. - **Marketing and Advertising:** The marketing industry can use customized goal-setting and incentive-based campaigns to attract and engage consumers across various sectors. ## Related on Trend Hunter - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)